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Designer Yves Saint Laurent spotted wearing Cartier

Yves Saint Laurent: The Fashionable Icon Wearing Must de Cartier Tank

In the 20th century, Yves Saint Laurent made a name for himself as one of the most famous stylists in the fashion industry. Not only was he a master at creating clothing that changed the way we think about fashion, but he had an eye for detail that extended to his accessories. In a historical shot by Irving Penn, Yves Saint Laurent can be seen wearing a silver Cartier "Must de Cartier Tank" watch.

The Must de Cartier Tank watch was created in 1977 as a response to the influx of cheaper Japanese watches in the market. Aiming to offer a more affordable alternative, Cartier decided to equip the Must line with hand-wound ETA calibers and later with quartz movements from 1982. It was the first time that a Tank watch was made in a non-precious metal, but it still retained its luxurious look thanks to the gold-plated finish.

The Must de Cartier Tank line was an instant commercial success. Its affordability made it accessible to a wider population, and people even bought two or three pieces at once. For Yves Saint Laurent, however, the Must de Cartier Tank watch represented something else. It was a sophisticated timepiece that complemented his stylish wardrobe and added a touch of elegance to his overall aesthetic.

In conclusion, the Must de Cartier Tank has established itself as a timepiece that bridges affordability and luxury. It's no wonder why it was a favorite among style icons, including Yves Saint Laurent. The Must line continues to inspire, and its contributions to the watch industry will forever be remembered.