Watch Paparazzi

Actor Ben Stiller spotted wearing JS

Ben Stiller was photographed inside the JS Watch Co. Reykjavik headquarters, posing alongside what appears to be a brand representative in a setting lined with clocks and horological memorabilia. The actor is seen wearing the watch on his wrist after what the caption confirms was a direct retail purchase — always a meaningful signal in the celebrity watch world, where gifted pieces are the norm rather than the exception.

The JS Watch Co. Sif N.A.R.T. is a sports-leisure piece built around a brushed stainless steel case of approximately 40mm, housing a Swiss-sourced automatic movement. The black dial is rendered in high-contrast style with bold white Arabic numerals, a distinctive red seconds hand, and the brand's Reykjavik script printed cleanly across the chapter. Water resistance is rated to 100 metres. The black leather strap features orange contrast stitching — a direct visual nod to the N.A.R.T. (Non-Affiliated Racing Team) motorsport theme the line draws inspiration from.

JS Watch Co. Reykjavik occupies an unusual niche: a credible, independently operating watchmaker based in Iceland, a country with no traditional watchmaking heritage. Founded by Jón Símon Sigurbergsson, the brand assembles watches domestically and has built a modest but loyal international collector base drawn to its Nordic identity and accessible price positioning. The Sif line, named after a Norse goddess, sits at the sportier end of the catalogue and is among the brand's most recognisable references.

For Ben Stiller, known for an eclectic personal watch collection that ranges from high-complications to niche independents, the Sif N.A.R.T. fits a pattern of supporting smaller, story-driven brands. Visiting a watchmaker's atelier and purchasing in person is the kind of collector behaviour that resonates authentically with enthusiast communities.

At a UK list price of approximately £2,220 — translating to roughly $2,750 USD — the Sif N.A.R.T. sits firmly in the accessible independent segment. Grey market activity on JS Watch Co. pieces is limited given production volumes, but the brand's growing international profile, aided in part by sightings like this, continues to attract new buyers.