Basketball player Anthony Davis spotted wearing a Rolex

Courtside at what appears to be an NBA regular-season game, Anthony Davis was caught wearing one of the most recognizable luxury watches in professional basketball — the Rolex Day-Date 40 in 18K yellow gold. The sighting places the 'Brow' firmly in the company of athletes and executives who have long gravitated toward Rolex's flagship dress complication as a statement of arrival.
The Rolex Day-Date 40, reference 228238, debuted at Baselworld 2015 as the first significant dimensional update to the Day-Date line since its 1956 introduction. The 40mm Oyster case is crafted entirely in 18K yellow gold — case, fluted bezel, and the iconic President bracelet — with the model's signature dual calendar display showing both the full day of the week and date. Davis's example presents a white dial with applied Roman numeral and baton hour markers, a clean configuration that maximizes legibility without sacrificing the dressy aesthetic.
Power comes from Rolex's in-house caliber 3255, a movement that represents the current state of the art in manufacture watchmaking. The 3255 offers a 70-hour power reserve, a Chronergy escapement that improves energy efficiency by 15% versus its predecessor, and certification to +2/-2 seconds per day — tighter than COSC chronometer standards. The Paraflex shock absorbers and paramagnetic components make this a genuinely robust movement inside a formal package.
The Day-Date carries a cultural weight in NBA circles that few watches can match. Since the 1970s, the model has been associated with power, success, and sports royalty — a lineage that makes it a natural choice for franchise players of Davis's caliber. The all-gold President bracelet configuration specifically reads as aspirational even within the luxury watch segment.
At retail, the reference 228238 with white dial lists at approximately $38,550 through authorized dealers, though like much of the Rolex catalog it commands a meaningful premium on the secondary market. Current grey-market pricing hovers around $42,000–$46,000 depending on condition and papers, reflecting sustained collector demand for the yellow gold President configuration.