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singer Jason Derulo spotted wearing a Audemars Piguet 15400ST

Singer Jason Derulo spotted wearing Audemars Piguet

29/04/2023

Description: Audemars Piguet Royal Oak 41mm Stainless Steel After-Set Diamond Ref. 15400ST – Jason Derulo
Ref: 15400ST
List Price: unknown
Market Price (estimated): $55,000
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Jason Derulo was recently spotted on the wrist of one of pop music's most commercially consistent performers: the Audemars Piguet Royal Oak 41mm in stainless steel, reference 15400ST, modified with an elaborate full after-set diamond treatment spanning both the dial and case. It is precisely the kind of bold horological choice that reflects Derulo's aesthetic — maximum impact without abandoning the fundamentals of a serious watch.

The Audemars Piguet Royal Oak 15400ST was introduced in 2012 as the successor to the long-running 15300ST, retaining Gerald Genta's 1972 octagonal bezel design with its eight hexagonal screws, the "Grande Tapisserie" textured dial, and integrated bracelet architecture. At 41mm in stainless steel it sits at the core of the Royal Oak range. Power comes from the in-house Calibre 3120, an automatic movement with 280 components, a 22-carat gold rotor, 21,600 vph beat rate, and a generous 60-hour power reserve — robust specifications that justify the Royal Oak's place among serious collectors, not just celebrities.

What distinguishes Derulo's example is the comprehensive after-market diamond setting. A specialist has covered the dial in pavé-set stones arranged to echo the original honeycomb tapisserie pattern, with additional diamond work extending to the case flanks and bezel. This kind of modification, executed by high-end after-set workshops, is divisive in collector circles: purists rarely approve, but within the entertainment and sports world these commissions carry real currency as bespoke objects. At an estimated grey-market value of $55,000, this piece sits well above the base 15400ST's street price.

Derulo has sold over 30 million singles and earned eleven Platinum certifications since launching his solo career in 2009 — a track record that places him among the defining pop voices of his generation. Watches at this level are consistent with his public profile.

The base Audemars Piguet Royal Oak 15400ST in steel commands significant premiums on the secondary market in standard configuration. With full diamond after-set work of this quality, the valuation reflects both the underlying watch and the considerable cost of the stone-setting itself — a combination that lands the piece in genuinely serious financial territory.