Entrepreneur Yusuff Ali MA spotted wearing a Richard Mille

Yusuff Ali MA, the Abu Dhabi-based retail magnate behind the LuLu Group empire, was recently spotted on the wrist with one of the most elusive pieces in the Richard Mille catalog — the RM 11 'White Ghost,' a limited edition produced in just 30 examples. For a businessman who commands one of the Middle East's largest retail conglomerates, the choice of timepiece is entirely consistent with his profile: understated in color, extraordinary in substance.

The Richard Mille RM 11 serves as the foundation for the 'White Ghost' variant, built around the caliber RMAC2 — an automatic flyback chronograph movement with annual calendar, GMT, and function selector. The movement operates at 28,800 vph and delivers approximately 55 hours of power reserve. What distinguishes the 'White Ghost' is its monochromatic execution: the tonneau-shaped case, typically rendered in titanium or carbon, is treated to an all-white finish — combining white ceramic and/or treated titanium components — that strips the watch of conventional color contrast and creates an almost ghostly visual coherence between case, dial, and skeletonized movement architecture.

The RM 11 reference itself has strong collector pedigree. Launched in the mid-2000s as one of Richard Mille's earliest flyback chronograph references, it established the brand's reputation for packing elite-level complications into an ergonomic, sports-luxury case designed for wrist comfort at size. The 'White Ghost' special edition intensifies that collectibility through radical scarcity — 30 pieces globally places it in a category where provenance and personal connection to the brand often determine access over purchase price alone.

Yusuff Ali MA has long maintained close ties with the luxury goods world, both as a distributor through LuLu and as a personal collector. His public appearances frequently feature significant timepieces, and this sighting of the RM 11 'White Ghost' reinforces his position among high-profile Richard Mille patrons in the Gulf region, where the brand enjoys particularly deep penetration among entrepreneurial and royal circles.

On the secondary market, ultra-limited Richard Mille white-finish variants command significant premiums over standard references. The RM 11 in conventional guise trades in the $150,000–$220,000 range depending on configuration, but a 30-piece white special edition with this level of visual distinction and complication depth would realistically command multiples of that figure at auction or through private treaty — a number that sits entirely within the gravity field of its wearer.