Youtuber Ninja (Tyler Blevins) spotted wearing a Rolex

Tyler Blevins, better known as Ninja, the streamer who redefined what professional gaming fame could look like, was spotted wearing a Rolex Submariner Date reference 116613LB — the two-tone stainless and yellow gold variant universally nicknamed the 'Bluesy.' For a content creator who has collaborated with Adidas, Red Bull, and earned a reported $500,000 per month at his streaming peak, the choice of watch speaks to a taste for iconic, immediately legible luxury without crossing into ostentation.

The Rolex Submariner Date 116613LB debuted in 2010 as part of Rolex's broader overhaul of the Submariner family, the same generation that introduced the larger 40mm Oyster case, updated crown guards, and — most significantly — the proprietary Cerachrom ceramic bezel insert. On the 116613LB, that insert is rendered in a deep blue, virtually scratch-proof and UV-resistant by nature of its ceramic composition, paired with a matching blue dial featuring applied gold hour markers and a magnified date window at 3 o'clock. The case and bracelet combine Oystersteel with 18k yellow gold on the bezel, crown, and alternate Oyster bracelet links, giving the watch its characteristic two-tone character.

Power comes from the Rolex calibre 3135, a self-winding movement with a Parachrom hairspring, offering roughly 48 hours of power reserve and a COSC-certified accuracy of -2/+2 seconds per day. The movement has a well-earned reputation for robustness and ease of servicing — practical virtues that match the Submariner's 300-metre water resistance rating.

Among collectors, the 116613LB occupies a specific sweet spot. Purists favour the all-steel 116610LN, but the 'Bluesy' has its own devoted constituency who appreciate its warmth and wearability across both casual and dressed-up contexts. It was discontinued in 2020 when Rolex replaced the entire 116610/116613 generation with the new 41mm 126610/126613 family, instantly conferring last-generation collector status on existing examples.

At UK list price the 116613LB was priced around £11,250 before discontinuation. On the secondary market, demand for clean examples with full sets has kept prices well above retail, reflecting both the model's enduring desirability and the supply constraint that comes with any discontinued Rolex reference.