Footballer Cristiano Ronaldo spotted wearing a Jacob & Co.

During Portugal's latest international football fixture, Cristiano Ronaldo appeared in a maroon Puma tracksuit adorned with a credential lanyard, his wrist displaying one of contemporary watchmaking's most audacious creations: a Jacob & Co. Bugatti Chiron Tourbillon in striking orange sapphire crystal. The sighting marks another addition to Ronaldo's collection of ultra-luxury complications, reinforcing his established taste for bespoke mechanical horology.
The Jacob & Co. Bugatti Chiron Tourbillon is powered by the in-house JCAM37 calibre, a hand-assembled movement comprising 578 components. At its heart sits a 30° inclined flying tourbillon, suspended above a mesmerising W16 engine automaton featuring 16 moving pistons that faithfully recreate the Bugatti Chiron hypercar's quad-turbocharged engine. The entire assembly operates at 28,800 vibrations per hour. The case, crafted from orange sapphire crystal—an exceptionally rare material requiring specialised manufacturing techniques—renders the movement and automaton fully visible. Water resistance stands at 30 metres, appropriate for a horological sculpture rather than a sports instrument.
This particular example represents one of Jacob & Co.'s limited-edition Bugatti Chiron collaborations, each movement hand-finished and assembled under the brand's Wynwood, Miami workshop. The orange sapphire variant distinguishes itself from traditional titanium or white gold iterations through its luminous hue and optical properties. Jacob & Co. produces these timepieces in extremely restricted numbers, with each representing a bespoke commission rather than a catalogued reference.
Ronaldo's affinity for Jacob & Co. complications aligns with his broader horological portfolio, which encompasses Rolex sports watches and bespoke independent creations. The footballer's selection of haute complications—particularly automaton-driven movements—suggests a collector's appreciation for mechanical theatre beyond traditional complications like perpetual calendars or minute repeaters.
The Jacob & Co. Bugatti Chiron Tourbillon carries a list price of approximately $1,650,000 USD. Secondary market availability remains virtually non-existent due to production constraints and the bespoke nature of each commission. Waitlists typically extend several years, and the brand maintains discretionary pricing for high-profile clientele. For serious collectors pursuing this reference, direct contact with Jacob & Co.'s boutiques remains the only acquisition pathway.