Singer WizKid spotted wearing a Rolex

WizKid — born Ayodeji Ibrahim Balogun and widely credited with globalising Afrobeats — was photographed wearing a heavily diamond-set Rolex Sky-Dweller in 18-carat yellow gold, the custom conversion work executed by Joseph Frost of London, one of the UK capital's most respected after-market diamond setters. The watch is paired with a yellow gold diamond Cuban-link bracelet, a styling choice that underscores the deliberate maximalism at play.

The base reference appears to be the Sky-Dweller 326938, Rolex's yellow gold variant on the Oyster bracelet. Beneath all the stones sits the manufacture Calibre 9001, a 72-hour power reserve movement featuring an annual calendar via the Saros system — which distinguishes between 30-day and 31-day months automatically, requiring correction only in February — plus an off-centre 24-hour disc for a second time zone. The bezel's Ring Command system allows the wearer to switch between three functions by rotating the bezel, one of the cleverest interfaces Rolex has ever engineered. The champagne dial, clearly visible through the close-up, retains its factory applied Arabic numerals and date aperture at 3 o'clock.

Joseph Frost of London specialises in precisely this kind of total diamond conversion: case, lugs, bezel, bracelet and crown guards are pavé-set with round brilliant-cut stones, while the factory fluted bezel is replaced by a double-row diamond-set equivalent. The result transforms a £32,000-plus retail watch into a bespoke commission valued at approximately £44,000 — a premium that reflects the labour-intensive hand-setting process.

From a collector standpoint, fully iced customs occupy a divisive corner of the market. Purists argue they destroy resale value and erase Rolex's engineering intent; demand-side collectors and artists operating in hip-hop and Afrobeats circles treat them as legitimate wearable art. WizKid's watch culture is well documented — he has worn everything from AP Royal Oaks to Patek Philippe Nautiluses — and the Sky-Dweller choice signals an appreciation for horological substance beneath the diamonds.

The Rolex Sky-Dweller 326938 in yellow gold retails at approximately $52,500 USD before any customisation. Grey-market examples in unmodified condition trade around $48,000–$55,000 depending on condition and papers. A full Joseph Frost diamond conversion adds significant cost and renders secondary-market pricing highly individualised, typically placing finished pieces in the $60,000–$75,000 USD range for serious buyers.