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Television presenter Alessia Marcuzzi spotted wearing IWC

Alessia Marcuzzi was photographed wearing the IWC Portofino Automatic reference IW458101 at what the backdrop strongly suggests was an official IWC event — almost certainly a new-collection presentation. The setting makes the wrist choice deliberate rather than coincidental, placing one of Italy's most recognisable TV presenters squarely in brand ambassador territory, at least for the evening.

The IW458101 is part of the Portofino family that IWC repositioned as a core dress-watch line from the early 2000s onward, drawing on the Italian Riviera resort for its name and on pure legibility for its design language. This reference runs on Calibre 35111, an IWC-manufactured self-winding movement beating at 28,800 vph with a 42-hour power reserve. The 40mm stainless steel case keeps proportions accessible — wide enough to read modern but slim enough to slip under a cuff — while the silver dial with applied indices and blued-steel hands delivers the kind of quiet confidence that dress-watch collectors value over decoration.

Within the collector community the Portofino occupies a pragmatic but respected position. It is not a complication showpiece like the Portuguese Perpetual Calendar, nor a tool watch like the Ingenieur, but it represents IWC's clearest argument that a manufacture movement, in-house finishing, and 30 metres of water resistance can coexist in a watch priced accessibly relative to the brand's more complex offerings. The IW458101 specifically — stainless steel case, leather strap, no date complication on some dial variants — appeals to purists who find the cleaner layout more honest.

Alessia Marcuzzi, host of flagship Italian productions including Grande Fratello VIP and Le Iene, carries significant cultural reach in the Italian market, which is precisely the audience IWC targets with Portofino's Mediterranean naming. Her presence at a brand event wearing the reference suggests a relationship that goes beyond casual styling.

Retail pricing for the IW458101 sits around €10,300 in Europe, translating to roughly $11,200 USD at list. On the grey market the piece trades near or slightly below retail, typical for steel dress-watch references from major manufactures where demand is steady but not speculative.