Television presenter Jon Taffer spotted wearing a Breitling

Jon Taffer, the blunt-talking television host best known for fronting Paramount Network's Bar Rescue, was recently spotted wearing a Breitling Navitimer 01 in stainless steel, reference AB012012 — a watch that carries more aviation history on its wrist than most timepieces manage in a lifetime.
The Navitimer name dates to 1952, when Breitling developed the original model in partnership with the Aircraft Owners and Pilots Association. The circular slide rule bezel — still present on the AB012012 — allowed pilots to perform in-flight calculations including fuel consumption, climb rates, and airspeed conversions without a calculator. The AB012012 variant presents this heritage in a 43mm stainless steel case with a black dial, keeping the aesthetic close to the postwar original while scaling dimensions to contemporary tastes.
What separates the Navitimer 01 from its predecessors is the movement inside. Caliber B01 — Breitling's first fully manufactured in-house movement, launched in 2009 — beats at 28,800 vph, delivers a 70-hour power reserve, and operates with a column-wheel chronograph mechanism and vertical clutch for smooth, precise start engagement. Before B01, Breitling relied on modified third-party movements, so its arrival represented a genuine step toward manufacture credibility. The movement is COSC-certified as a chronometer, holding timing accuracy to -4/+6 seconds per day.
Among collectors, the Navitimer 01 AB012012 occupies a respected middle ground: serious enough for dial-watchers who value mechanical authenticity and aviation provenance, accessible enough that it hasn't become a closed market. The slide rule remains fully functional rather than decorative, which matters to purists. Pre-owned examples in strong condition hold their value reliably without the speculative volatility seen in sport watches from rival houses.
For Jon Taffer — a man who built his public persona around demanding operational precision and accountability — the Navitimer 01 reads as a coherent personal choice. This is not a dress watch chosen for flash; it is an instrument built for a purpose, worn by someone who presents himself the same way. The Breitling Navitimer 01 AB012012 carries a UK RRP of approximately £5,600, placing it in the upper-entry tier of Swiss manufacture chronographs.