Watch Paparazzi

Influencer Dee Devlin spotted wearing Rolex

Dee Devlin was recently spotted wearing the Rolex Datejust 28mm reference 279138RBR — a full 18k yellow gold timepiece set with a factory diamond bezel and one of Rolex's more distinctive dial executions: the lilac diamond-paved surface that places individual stones across the entire dial chapter, replacing indices with pure sparkle.

The 279138RBR sits within Rolex's Lady-Datejust family, a line with roots stretching back to 1957 when the brand introduced a scaled-down Datejust proportioned for women. The reference 279138RBR measures 28mm in diameter, housing the calibre 2236 movement — a self-winding manufacture movement featuring a Syloxi silicon hairspring for improved resistance to magnetic fields and temperature variation. It offers approximately 55 hours of power reserve and oscillates at 28,800 vph. The case, bezel, bracelet, and crown are all executed in solid 18k yellow gold, with no steel or two-tone compromise.

The lilac diamond dial is a collector-significant variant. Rolex produces this reference in multiple dial options, but the set diamond dials — particularly in less common colour executions like lilac — tend to hold strong secondary market interest. The combination of a full yellow gold case with a coloured paved diamond dial represents the top tier of the Lady-Datejust configuration, and examples in this specification rarely sit unsold on authorised dealer floors for long.

Dee Devlin, entrepreneur and long-time partner of UFC superstar Conor McGregor, has appeared publicly in a range of high-end timepieces over the years, consistent with the couple's well-documented affinity for luxury goods. The 279138RBR reads as a considered choice rather than a casual accessory — a piece that rewards close inspection without announcing itself at distance.

At an official retail price of $39,050, the Rolex Datejust 279138RBR in yellow gold with a lilac diamond dial commands a significant premium over stainless steel Datejust references. On the grey market, full-gold, diamond-dial Lady-Datejust examples typically trade at or modestly above retail, reflecting consistent demand and constrained authorised dealer availability.