Watch Paparazzi

Rapper 2 Chainz spotted wearing Jacob & Co

Atlanta rapper 2 Chainz was photographed at what appears to be a private industry event alongside French Montana, his wrist carrying one of the most streetwear-adjacent timepieces ever produced in the luxury watch space: the Jacob & Co x Supreme Five Time Zone, limited to just 74 examples worldwide. The production number is a deliberate reference to 1994, the year James Jebbia founded Supreme in downtown Manhattan — a detail that elevates the piece from novelty to intentional collector artifact.

The watch measures 47mm in stainless steel and is set with 52 brilliant-cut diamonds around the bezel, collectively referred to by Jacob & Co as a 'Factory Set' configuration. The dial layout follows the brand's signature Five Time Zone architecture, with five independent sub-dials each displaying a different city: New York anchors the upper left in classic black, Paris occupies a yellow sector at lower left, and Tokyo sits on a blue field at lower right — a color palette unmistakably inspired by Supreme's graphic identity. The phrase 'FUCK EM' is printed along the lower dial in red, consistent with Supreme's confrontational brand language. The piece runs on a Jacob & Co proprietary quartz movement driving each sub-dial independently, and is finished with a vivid red Louisiana alligator strap with a deployant clasp.

From a collector standpoint, the Supreme collaboration occupies a unique intersection between luxury horology and hypebeast streetwear culture. At just 74 pieces, secondary market availability is genuinely scarce. The Supreme box logo on the dial is not a sticker or aftermarket addition — it is factory-applied, which is critical to authenticity and value retention. Jacob & Co and Supreme have both cultivated fiercely loyal followings, and the crossover demographic proved substantial enough to sell through allocation rapidly.

2 Chainz has long demonstrated a sophisticated eye for watches that blend luxury credentials with street-cultural relevance — from AP Royal Oaks to Jacob & Co statement pieces. This sighting fits his established taste profile precisely: technically legitimate horology packaged in unapologetically loud design.

At a retail list price of approximately $14,500 USD (£10,650 GBP), the Five Time Zone x Supreme punched well below the price points of comparable diamond-bezelled complications. On the grey market, sold-out limited collaborations of this profile routinely command significant premiums over retail, with confirmed sales suggesting values in the $20,000–$28,000 range depending on condition and provenance documentation.