Singer Ozuna spotted wearing a Rolex

Ozuna, the Puerto Rican reggaeton and Latin trap artist who has consistently ranked among the most-streamed musicians in the world, was recently spotted wearing one of Rolex's most technically demanding and visually arresting gem-set creations — the Submariner 116659SABR in 18K white gold. The sighting places him squarely among the small circle of collectors and entertainers who own what is arguably the most opulent production Submariner Rolex has ever officially catalogued.

The Rolex Submariner ref. 116659SABR is built on the same robust Cal. 3135 automatic movement that powers the standard steel Submariner — a COSC-certified workhorse offering 48 hours of power reserve, Parachrom hairspring, and Rolex's Microstella regulation system. What separates the 116659SABR from every other Submariner is its factory gem-setting: the unidirectional rotatable bezel is set with 27 dark blue baguette-cut sapphires and 11 baguette-cut diamonds, replacing the traditional ceramic or aluminum insert entirely. The dial features a full pavé diamond surface with 8 sapphire baguette hour markers, and the Oyster bracelet carries diamonds running through the center links — all executed in-house by Rolex's Geneva gem-setting atelier to the same tolerances as any other reference in the collection.

From a collector standpoint, the 116659SABR occupies a unique position. It retains the 40mm Submariner case architecture and 300-meter water resistance, meaning the watch is technically wearable as a diver — an almost absurd proposition given its price. Rolex produced these in very limited numbers, allocating them selectively through authorized dealers, which has sustained strong demand among both gem-set enthusiasts and Submariner completists. The reference sits at the intersection of haute joaillerie and tool-watch history, a combination Rolex executes with rare confidence.

Ozuna's affinity for statement timepieces is well established. With a discography that spans multiple Billboard Latin chart records and collaborations with artists from Bad Bunny to Cardi B, he occupies a commercial tier where watches function as both personal expression and cultural signaling. The 116659SABR, with its baguette sapphire bezel catching light against a white gold case, is precisely the kind of piece that reads as serious horology to an expert and as unambiguous luxury to a broader audience.

With a UK list price of approximately £130,000 — translating to roughly $165,000 USD at time of publication — the Rolex Submariner 116659SABR commands a significant premium even before the grey market is considered. Given allocation scarcity and sustained collector interest in gem-set Rolex references, secondary market values have historically tracked at or above retail, making this one of the few jewellery watches that holds its ground as a financial asset as well as an aesthetic one.