Watch Paparazzi

Footballer Daniele De Rossi spotted wearing Swatch

Daniele De Rossi, the former AS Roma midfielder and one-time captain of the Italian national side, was photographed wearing the Swatch x Omega BioCeramic MoonSwatch 'Mission to the Moon', reference SO33M100 — the white-dialled entry in the eleven-piece MoonSwatch collection that caused global queues when it dropped in March 2022.

The SO33M100 is a faithful aesthetic tribute to the Omega Speedmaster Professional Moonwatch. Its 42mm BioCeramic case — a proprietary Swatch Group material combining ceramic and bio-sourced castor-oil plastic — gives the watch a matte, lightweight feel that distinguishes it clearly from the steel Speedmaster it references. The dial replicates the Speedy's three-register chronograph layout, with subdials at 3, 6, and 9 o'clock, a tachymeter bezel, and Omega co-branding at 12 o'clock. Power comes from Swatch's in-house Calibre SW03, a quartz movement — a deliberate choice that keeps costs accessible and servicing simple. The strap is Velcro-fastened, mirroring the Speedmaster's association with NASA astronaut equipment.

From a collector standpoint, the MoonSwatch project was a genuinely disruptive moment. Swatch Group used the collaboration to democratise access to Speedmaster iconography at a £218 list price, but secondary market demand immediately pushed values to two and three times retail. The SO33M100 'Mission to the Moon' — the most directly moon-referential piece in the series — has consistently held the strongest grey-market premium of the eleven variants, trading around $575 at time of writing.

De Rossi built his reputation as a combative, technically intelligent midfielder across 18 seasons at Roma before representing Italy in over 100 caps. His watch choice here is notably unpretentious — a man who could wear virtually anything opting for a $246 quartz piece underscores how far the MoonSwatch has penetrated mainstream cultural consciousness beyond the watch community.

On the market, the Swatch x Omega BioCeramic MoonSwatch SO33M100 retails at £218 ($246) through Swatch boutiques, where availability remains intermittent. Grey-market pricing sits at roughly $575, representing a 130-percent premium — elevated for a quartz Swatch, and a clear indicator of the collaboration's lasting demand.