Footballer Luka Jovic spotted wearing a Rolex

Luka Jovic, the Serbian striker currently lighting up Serie A with ACF Fiorentina, has been spotted wearing one of Rolex's most visually arresting everyday references: the Oyster Perpetual 41 in stainless steel with a turquoise blue dial, reference M124300-0006. The choice is telling — this is not a watch bought for status optics alone, but one that carries genuine collector credibility.

Introduced as part of Rolex's 2020 Oyster Perpetual refresh, the ref. 124300 brought the 41mm case diameter into the no-date Oyster Perpetual lineup for the first time, sitting at the top of the family in terms of size. The turquoise dial — evoking the bold, warm-toned lacquer dials of 1970s Rolex sports and dress references — became an instant talking point at launch. Beneath the dial sits the Calibre 3230, Rolex's own-manufacture movement featuring the Chronergy escapement, Parachrom hairspring, and a 70-hour power reserve. It is certified as a Superlative Chronometer to ±2 seconds per day. The 41mm Oyster case in Oystersteel is water-resistant to 100 metres, fitted on an Oyster bracelet with the Oysterlock clasp.

From a collector standpoint, the Rolex Oyster Perpetual 41 ref. M124300-0006 occupies a fascinating position. It is a no-complication watch from the world's most recognisable watchmaker, yet the turquoise dial variant generated waiting lists and grey-market premiums that rivalled far more complex references. Its appeal lies precisely in its restraint: a clean dial in a polarising, confident colour with no date wheel to distract the eye.

Jovic, 26, has established himself as one of European football's more well-travelled strikers, with stints at Real Madrid and AC Milan before settling at Fiorentina, where he has found consistent form. His watch selection aligns with a certain footballers' aesthetic — recognisable enough to signal taste, understated enough to avoid ostentation.

On the grey market, the Rolex Oyster Perpetual 41 turquoise dial ref. M124300-0006 trades at approximately $28,000 USD, a meaningful premium over its official retail price. Demand has remained resilient, confirming the dial colour's enduring appeal beyond its initial hype cycle.