Basketball player LeBron James spotted wearing a Rolex

LeBron James — four-time NBA champion and one of the most photographed athletes on the planet — was recently caught on camera wearing the Rolex Sky-Dweller in 18K yellow gold, reference 326938. It is a choice that speaks less to flash and more to substance: the Sky-Dweller is widely regarded as Rolex's most technically ambitious sports-adjacent complication, and the all-gold execution is its most uncompromising expression.
Introduced at Baselworld 2012, the Sky-Dweller was Rolex's first entirely new watch family in decades, built around the proprietary Calibre 9001. That self-winding movement operates at 28,800 vph, offers approximately 72 hours of power reserve, and incorporates an annual calendar — one of only a handful of complications Rolex has ever offered commercially. The ref. 326938 pairs the 42mm 18K yellow gold Oyster case with a matching yellow gold Jubilee bracelet, sunburst champagne or white dial options, and the signature sawtooth fluted bezel that doubles as the Ring Command interface for setting its three functions: local time, home time, and month indication via twelve apertures on the dial periphery.
From a collector standpoint, the Sky-Dweller occupies an interesting position. It is not a vintage grail, nor does it carry the sporting pedigree of the Submariner or Daytona. What it offers instead is genuine mechanical complexity at a manufacture level — something Rolex rarely permits itself — wrapped in a conservative, legible package. The full yellow gold ref. 326938 attracts buyers who want maximum Rolex prestige without the circus surrounding sports references.
LeBron's relationship with Rolex is long-standing. He has been photographed in Daytonas, GMT-Masters, and Day-Dates over the years, suggesting a collector with real range rather than a single signature piece. Reaching for the Sky-Dweller ref. 326938 shows a palate that has moved toward complication and craftsmanship.
At UK list price of £33,950, the ref. 326938 sits firmly in Rolex's premium tier. On the grey market, full yellow gold Sky-Dwellers have traded at or modestly above retail, benefiting from steady demand without the extreme premiums that plague steel sports references — making this one of the more accessible luxury Rolex references for buyers willing to pay list.