Entrepreneur Carlo Gussalli Beretta spotted wearing a Tudor

Three generations of Beretta family leadership gathered at the quincentennial celebrations of Fabbrica d'Armi Pietro Beretta, the world's oldest active firearms manufacturer, where two wore what may be the most restricted Tudor ever produced: the Black Bay 58 18K gold reference M79018V. Carlo Gussalli Beretta and Franco Gussalli Beretta, CEO of the storied Italian gunmaker, each displayed an identical 18-karat yellow gold example of this collaboration piece, a watch created to honour both Beretta's 500 years and Tudor's centenary in 2026.

The Tudor Black Bay 58 reference M79018V departs significantly from the steel-cased Black Bay 58 (ref. M79010) in every material respect. The case measures 39mm in diameter—standard for the 58 model—but the entire construction utilises 18-karat yellow gold, lending warmth and heft that elevates the sportwatch aesthetic into luxury territory. The dial presents Tudor's characteristic matte green finish, a colour choice that mirrors the anodised aluminium bezel insert, creating visual cohesion across the dial plane. At 6 o'clock, the Beretta quincentennial logo replaces the standard 300m depth rating, a modification that transforms the watch into a bespoke family heirloom rather than a commercial offering. The movement remains the MT5402 calibre, Tudor's in-house automatic with a 70-hour power reserve and COSC chronometer certification—identical to the steel variant.

Only five examples of the Tudor Black Bay 58 18K reference M79018V were produced, each reserved exclusively for Beretta family members leading the company. This production constraint places the watch in a category rarely discussed in horology: a true "limited of the limited edition" that will likely never appear on secondary markets. The yellow gold choice echoes Tudor's historical models from the 1960s and 1970s, when precious-metal sports watches were understated statements of executive authority rather than ostentatious displays. The pairing of Tudor's technical reliability with Beretta's five-century pedigree created an artefact designed to pass through generations.

Franco Gussalli Beretta, who announced the collaboration on LinkedIn, positioned the piece as an "exceptional tribute to heritage and craftsmanship," underscoring that both houses share commitment to uncompromising manufacturing standards. The timing—Tudor's centenary approaching in 2026—suggests this may be the opening gesture in a broader partnership narrative. For watch collectors, the M79018V represents something increasingly rare: a production watch with verifiable family provenance that transcends commercial distribution entirely.

The Tudor Black Bay 58 18K reference M79018V will never enter the grey market in meaningful quantity. Retail pricing was never publicised, as the watch existed outside Tudor's commercial channels; estimates from industry insiders suggest a value exceeding $80,000 USD at time of production, though the pieces remain strictly family-held. Waitlists are irrelevant—acquisition is genealogical, not transactional.