Entrepreneur Piero Ferrari spotted wearing a Rolex

Piero Ferrari, Vice President of Scuderia Ferrari and heir to one of the most storied names in motorsport, was recently photographed wearing a Rolex Yacht-Master 40 in Everose gold on an Oysterflex strap — reference 126655. The pairing of a prancing horse dynasty with one of Geneva's most recognisable sport-luxury watches is, to say the least, fitting.

Introduced in its current generation form with the calibre 3235 movement, the Rolex Yacht-Master 40 ref. 126655 houses one of the manufacture's most capable in-house movements. The calibre 3235 beats at 28,800 vph, delivers approximately 70 hours of power reserve, and features Rolex's Chronergy escapement — a nickel-phosphorus lever and escape wheel system that improves energy efficiency by roughly 15 percent over its predecessor. The 40mm Oyster case in 18k Everose gold — Rolex's patented alloy blending gold, copper, and platinum to resist colour fading — carries a matching Everose bidirectional rotatable bezel with a satin-brushed finish and raised hour markers. Water resistance is rated to 100 metres.

The Oysterflex bracelet, often underestimated, is an engineering achievement in its own right. A titanium and nickel alloy longitudinal blade is overmoulded with black elastomer, giving it the flexibility of rubber with the structural rigidity of metal. It also integrates a Rolex Glidelock extension system, allowing micro-adjustment of up to 8mm without tools — a thoughtful detail on a watch clearly designed to be worn actively.

Within the Yacht-Master family, the all-Everose 126655 occupies a specific collector niche. Unlike steel or two-tone references, the full precious metal configuration signals a deliberate luxury statement. The reference is also available in a pavé diamond dial variant and the multicolour sapphire "Tutti i Frutti" bezel version, but the clean standard dial — as worn by Ferrari — remains the purest expression of the line.

For a man whose surname is synonymous with Italian engineering excellence and whose daily environment involves billion-euro machines built to atomic tolerances, the choice of a Rolex Yacht-Master 126655 reads less as ostentation and more as quiet, confident familiarity with quality objects.