Golfer Bryson DeChambeau spotted wearing a Rolex

Bryson DeChambeau, the LIV Golf slugger and 2020 US Open champion celebrated as much for his data-obsessed methodology as for his prodigious driving distance, was recently spotted with one of Rolex's most coveted references locked to his wrist — the GMT-Master II 126710BLRO, better known by its enduring nickname, the 'Pepsi.'

The reference 126710BLRO debuted at Baselworld 2018 and immediately rewrote the rules for the GMT-Master II lineup. For the first time, Rolex fitted the stainless steel GMT-Master II with a five-link Jubilee bracelet, a strap architecture previously seen only on gold and two-tone variants. The result was a more elegant, dressy silhouette that contrasted sharply with the sportier Oyster bracelet worn by its siblings. The 40mm Oystersteel case houses the Caliber 3285, Rolex's proprietary movement featuring a Chronergy escapement, paramagnetic blue Parachrom hairspring, and a generous 70-hour power reserve — a substantial upgrade over the older Caliber 3186 it replaced.

The defining visual element remains the bidirectional rotatable bezel in Cerachrom ceramic, its red and blue coloration fired directly into the material for permanent, fade-proof color. The independent GMT hand, set to a second time zone, allows quick reference across two different hours — a genuinely functional complication that made the original GMT-Master the watch of choice for Pan Am pilots in the 1950s.

From a collector standpoint, the 126710BLRO occupies rarefied air. Waitlists at authorized dealers stretch into years, and the grey market consistently prices the piece at more than double its retail value. The Jubilee bracelet's association with prestige, combined with the 'Pepsi' bezel's iconic status and the technical leap represented by the 3285 movement, makes this one of the most sought-after references in the modern Rolex catalog.

DeChambeau's choice is consistent with a personality that gravitates toward precision instruments. A golfer who approaches the game as a physics problem would naturally gravitate toward a watch that balances engineering rigor with classic design. The Rolex GMT-Master II 126710BLRO on his wrist is, in every sense, a fitting companion.