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Actor James Garner spotted wearing Tag Heuer

In the iconic TV series "The Rockford Files," James Garner, the lead actor, wore a special Heuer Carrera ref. 3647N. Despite appearing in multiple shots donning the watch, the text line at 6 o'clock remained a mystery for several years.

During the 1960s, various Carreras were modified at the request of retailers and sponsors associated with Heuer, resulting in emblems and names being printed on the dial. James Garner, who was a racing car enthusiast, a producer, and a star of the Grand Prix film, received a special Carrera as a pace car driver at the Indianapolis 500.

This particular Heuer Carrera ref. 3647N was put up for auction by Phillips and fetched an astounding $176,400. Its sleek design, backed by a rich history and association with a Hollywood legend, cemented its status as a prized possession among watch collectors.

The sale of this watch highlights the power of a notable history and the impact that association with iconic figures can have on a brand. With its unmistakable style and customization, the Heuer Carrera ref. 3647N has become a must-have for watch enthusiasts and collectors looking for a unique addition to their collection.