Singer Justin Bieber spotted wearing a Rolex

Justin Bieber was recently photographed in a relaxed social setting, champagne in hand, wearing what is unmistakably a fully diamond-set white gold Rolex Day-Date II — a configuration that places this piece firmly at the apex of the Day-Date catalogue and well into serious collector territory. The combination of a coral-red lacquer dial against the iced-out white gold case creates one of the most visually arresting references in Rolex's dress-watch lineup.

The watch in question is the Rolex Day-Date II reference 218349, introduced in 2008 as a larger 41mm successor to the original 36mm Day-Date. Powered by the in-house Calibre 3156, a self-winding movement with a 48-hour power reserve, the Day-Date II delivered increased wrist presence while retaining the iconic day-and-date display at 12 o'clock and 3 o'clock respectively. The white gold case measures 41mm in diameter and pairs with a presidential bracelet — exclusive to the Day-Date family — in fully diamond-pavé configuration. The bezel features large individually-set round brilliant diamonds in place of the standard fluted or smooth options.

From a collector's standpoint, the Day-Date II occupies a polarising but undeniably significant position. Discontinued in 2015 when Rolex replaced it with the Day-Date 40 (ref. 228349), the larger 41mm case appeals to those who favour an overtly bold wrist statement. The fully iced variant in white gold with a coloured dial — particularly a vivid red — is among the rarest and most expensive configurations, with diamond-set presidential bracelets alone representing dozens of hours of gem-setting work at the Rolex ateliers in Plan-les-Ouates.

Bieber's affinity for high-jewellery watches is well documented — the Canadian singer has previously been spotted wearing Patek Philippe and AP Royal Oak pieces. His aesthetic leans consistently toward maximum impact: diamond tennis chains, designer prints, and watches that double as jewellery. The red-dial Day-Date II fits that brief precisely — it is simultaneously a horological statement and a luxury object with genuine gemological value.

On the grey market, a fully diamond-set white gold Day-Date II 218349 with a coloured dial commands significant premiums over its already elevated retail price of $50,000 USD. Comparable iced-out configurations have traded between $65,000 and $90,000 depending on dial rarity and condition, reflecting both Rolex's discontinued status for this reference and sustained demand from collector and celebrity circles alike.