Musician Peggy Gou spotted wearing a Audemars Piguet

During a recent appearance documented on Instagram, musician and producer Peggy Gou was photographed wearing a vintage Audemars Piguet Ref. 66845BA, a rarely seen oval cocktail watch in 18k yellow gold. The sighting, shared by the account Watches 'n Style, highlights the continued allure of this Emmanuel Gueit–designed timepiece among Japanese collectors and international watch enthusiasts alike.

The Audemars Piguet Ref. 66845BA represents a distinctive departure from the brand's sports-watch heritage. The oval case measures approximately 27mm and houses a quartz movement configured as a backwinder—the crown sits on the caseback rather than the flank, preserving the visual integrity of the gem-set design. Two heart-shaped rubies anchor the dial at 12 and 6 o'clock, flanked by two rows of brilliant-cut diamonds encircling the bezel. The ivory dial features Roman numeral hour markers, while the integrated bracelet abstracts the heart motif into a flowing geometric pattern, reinforcing the watch's haute-horlogerie craft credentials.

This reference emerged during a period when major watchmakers explored feminine luxury through gemstone-setting and unconventional case geometries. The Ref. 66845BA exemplifies Audemars Piguet's commitment to artisanal techniques; the brand recently featured an archival example at the 2026 Watches and Wonders presentation of its Établisseurs collection, emphasizing Le Brassus's mastery of rare gemstone integration and bracelet fabrication. Production appears to have been limited, with examples scattered across Tokyo dealers and European auction houses.

Peggy Gou's choice aligns with the growing visibility of vintage Audemars Piguet cocktail watches in creative and fashion circles. Her wrist sighting signals renewed collector interest in quartz-powered dress pieces from the 1970s–80s, a category traditionally overshadowed by mechanical sports watches. The Ref. 66845BA's scarcity and design pedigree position it as a museum-quality piece rather than daily wear.

Vintage examples of the Ref. 66845BA command strong secondary-market prices, often ranging from $8,000 to $15,000 USD depending on condition and provenance. Complete examples with original documentation and intact gemstone settings are increasingly sought after by serious collectors, particularly those sourcing from Japanese dealers. Waitlist availability is non-existent at retail; acquisition occurs exclusively through specialist dealers and auction houses.