Rapper J Balvin spotted wearing a Avi & Co.

Colombian reggaeton superstar J Balvin recently visited the Avi & Co. boutique in New York City and acquired the brand's latest limited-edition timepiece: the Iced Collection Mini AH12R-D. The 26mm watch, crafted in 18K rose gold with a diamond-set dial, represents a significant expansion of Avi & Co.'s bespoke watch offering and underscores the brand's growing presence in celebrity collections.

The Avi & Co. AH12R-D Mini measures 26mm in diameter, positioning it as a refined ultra-compact alternative to larger dress watches. The case is constructed entirely in 18K rose gold, chosen for its warmth and prestige among collectors. The dial features Avi & Co.'s signature iced aesthetic—a densely set arrangement of diamonds across the entire dial surface—creating a shimmering, light-refracting finish that has become the hallmark of the brand's custom offerings. The watch is paired with a matching 18K rose gold bracelet, also diamond-set, ensuring visual continuity from wrist to case. Water resistance specifications remain consistent with dress watch standards at 30 meters, typical for pieces prioritizing aesthetic maximalism over sports functionality.

The Iced Collection Mini AH12R-D holds particular significance as Avi & Co.'s venture into smaller-cased luxury jewelry watches. While the brand has built its reputation on larger, statement-making timepieces, the 26mm format addresses demand among collectors seeking wearable elegance without oversized proportions. The limited-edition designation ensures exclusivity, though production numbers have not been disclosed. At $200,000 USD, the piece positions itself within the ultra-premium custom watch category, competing with independent watchmakers and small-batch luxury houses rather than established Swiss manufactures.

J Balvin's acquisition reflects his established taste for statement luxury watches and custom jewelry pieces. The rapper has consistently invested in high-visibility timepieces that complement his distinctive personal brand. The pairing of Balvin with Avi & Co.'s iced aesthetic aligns with the brand's growing visibility among hip-hop and music industry figures, where customized diamond-set watches function as both wearable art and cultural symbols.

The Avi & Co. Iced Collection AH12R-D Mini carries a retail price of $200,000 and remains a limited production. Secondary market pricing remains undisclosed due to the piece's recent release and exclusive positioning. Demand among collectors and celebrities continues to drive interest in bespoke iced-out watches, and Avi & Co.'s expansion into smaller formats may accelerate waitlist growth.