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entrepreneurSpotted December 2022

Entrepreneur Giancarlo Giammetti spotted wearing a Audemars Piguet

entrepreneur Giancarlo Giammetti spotted wearing a Audemars Piguet 15320OR
Who & what: Audemars Piguet Millenary Automatic Rose Gold Black Lacquer Dial Ref. 15320OR

Giancarlo Giammetti was recently photographed wearing an Audemars Piguet Millenary Automatic in rose gold, reference 15320OR — a discontinued model that rarely surfaces on wrists outside serious collector circles. The sighting is a reminder that the most considered watch choices in fashion often belong not to the designers themselves, but to the architects of the business behind them.

The Millenary ref. 15320OR houses the self-winding calibre 3120, a manufacture movement with a 60-hour power reserve, 280-component architecture, and a 22-carat gold rotor. Beating at 21,600 vph, it sits in a 47mm x 39.5mm oval rose gold case — the Millenary's signature shape, drawn from a lineage AP introduced in 1995 to break from the round-case orthodoxy of fine watchmaking. The defining feature of this reference is the off-centre dial construction: a black lacquer main dial carries grey printed Arabic numerals, while a separate satin-finished eccentric disc bears rose gold-applied Roman hour markers. The two-layer layout gives the piece a legibility hierarchy that is simultaneously functional and theatrical.

For collectors, the 15320OR occupies an interesting position in the AP catalogue. The Millenary line has never commanded the premium hysteria of the Royal Oak, which makes discontinued references like this one accessible by comparison — but no less interesting technically or aesthetically. The oval case, uncommon in haute horlogerie, gives it a period-specific character that reads as confident rather than eccentric. Its discontinuation has only reinforced its appeal to buyers who prefer scarcity without spectacle.

Giancarlo Giammetti co-founded Valentino Garavani's maison in 1960 and spent five decades shaping one of fashion's most enduring luxury brands. His personal style has always tracked toward the measured and precise — qualities that map directly onto this particular Audemars Piguet. The 15320OR is not a watch that announces itself. It rewards proximity and knowledge, which suits its wearer's profile exactly.

On the grey market, discontinued rose gold Millenary references in this configuration trade at meaningful premiums over their original retail positioning, reflecting both the case metal and the reference's out-of-production status. Buyers seeking the 15320OR today work primarily through specialist secondary dealers and auction platforms, where condition and provenance drive final pricing considerably.

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