Watch Paparazzi

Model Alice Campello spotted wearing Rolex

Italian model and entrepreneur Alice Campello was recently spotted wearing one of Rolex's most visually arresting configurations: the Day-Date 40 reference 228349RBR in 18k white gold, complete with a meteorite dial and full diamond dress. It is the kind of wrist statement that stops a room, yet it is rooted in serious horological and material substance.

The Rolex Day-Date 40 ref. 228349RBR sits at the very top of the Day-Date range, measuring 40mm in diameter — a size introduced in 2015 when Rolex expanded the Day-Date family beyond the classic 36mm format. The case and President bracelet are crafted entirely in 18k white gold, and the bezel is pavé-set with 48 brilliant-cut diamonds. The dial is where the piece truly distinguishes itself: sliced from genuine Gibeon meteorite, it displays the characteristic Widmanstätten pattern — interlocking crystalline bands formed during the slow cooling of an iron-nickel mass over billions of years in space. No two dials are identical. Ten baguette-cut diamond hour markers complete the dial architecture, balancing raw cosmic texture with precise lapidary craft.

Under the case, Rolex's calibre 3255 does the mechanical work. This in-house movement, introduced in 2015, offers a 70-hour power reserve, a Chronergy escapement delivering roughly 15 percent greater efficiency than a traditional lever escapement, and a Syloxi silicon hairspring for enhanced precision and resistance to magnetic fields. It is certified as a Superlative Chronometer, accurate to ±2 seconds per day — performance that most dress watches at this price tier cannot match.

For collectors, the Day-Date has carried the nickname 'President's watch' since the 1950s, favoured by heads of state and cultural icons across generations. The meteorite-dial variant with diamond bezel represents the apex of the reference's dressy configurations and commands consistent demand on both primary and secondary markets.

Alice Campello, widely known as a model, influencer, and businesswoman, has long demonstrated an affinity for high jewellery watchmaking. The Rolex Day-Date 40 ref. 228349RBR carries an official retail price of approximately $62,800 USD, while grey-market valuations currently sit around $80,000 USD, reflecting the persistent premium the market places on precious-metal, diamond-set Day-Date references.