Watch Paparazzi

Singer Rihanna spotted wearing Chopard

Grammy weekend rarely disappoints on the watch front, but Rihanna's choice of the Chopard L'Heure Du Diamant ref. 109420-1002 cut through even the most competitive field of celebrity wristwear. Photographed during events surrounding music's biggest night, the singer wore one of the most jewel-intensive timepieces in Chopard's current catalogue — a statement that signals taste as much as wealth.

The L'Heure Du Diamant collection sits within Chopard's high jewellery division, a line conceived to blur the boundary between watchmaking and gem-setting. Reference 109420-1002 is built on a white gold case in a rounded rectangular form, with the entire surface — case, lugs, and integrated bracelet — pavé-set with brilliant-cut white diamonds. The dial itself is diamond-set, leaving almost no metal visible to the naked eye. The movement within is a mechanical calibre regulated to standard Swiss chronometry specifications, but the engineering story here is secondary to the gem-setting craft, which is executed entirely in Chopard's Geneva atelier by in-house jewellers.

From a collector's perspective, the L'Heure Du Diamant occupies a specific and rarified niche. It is not a watch purchased for movement pedigree or complication depth — it is acquired for the quality of its stones, the precision of its setting, and the couture-level finishing of its gold work. Pieces at this price point are evaluated much as important jewellery lots are at auction: stone quality, total carat weight, and provenance all factor into long-term value. The ref. 109420-1002 lists at approximately £220,000 in the UK, placing it firmly in the high jewellery category rather than the traditional luxury watch market.

Rihanna's relationship with fine jewellery is well-documented, and her Fenty Beauty and Savage X Fenty empire has made her one of the wealthiest musicians on the planet. Choosing a Chopard L'Heure Du Diamant over a more conventional tourbillon or complications piece is a deliberate aesthetic decision — it reflects an understanding of jewellery-grade watchmaking as its own discipline.

On the grey market, fully pavé high jewellery watches of this calibre trade infrequently and often privately, making a standard secondary market price difficult to establish. Retail remains the most reliable benchmark at this tier.