Rauw Alejandro — watch collection

About Rauw Alejandro’s watch collection

Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz, is a Puerto Rican singer, songwriter, and dancer who emerged as one of the leading voices in Latin urban music. He rose to prominence through a string of reggaeton and R&B releases that blended genre boundaries, earning him multiple Latin Grammy nominations and collaborations with artists including J Balvin, Rosalía, and Farruko. His 2020 album "Afrodisíaco" and subsequent projects cemented his reputation as a versatile performer with serious crossover appeal, while his high-energy live shows and choreography have drawn comparisons to some of the most physically dynamic performers in the genre.

When it comes to watches, Rauw Alejandro gravitates toward pieces that sit at the intersection of technical craft and visual boldness. The Rauw Alejandro watch collection, as tracked here at Watch Paparazzi, currently features a Cartier Santos de Cartier in an iced-out configuration with a white dial. Priced at approximately $32,500 USD, the piece features a diamond-set stainless steel case and a clean white dial with Roman numeral hour markers — a recognizable departure from the standard Santos reference. The Santos lineage traces back to 1904, making it one of Cartier's most historically significant designs, and the iced-out treatment gives this particular example a look that aligns with hip-hop and Latin urban aesthetics without abandoning the underlying architecture of the original.

Choosing a Cartier Santos rather than defaulting to the more commonly spotted Rolex or Audemars Piguet references in the Latin music world suggests a deliberate sense of personal style. The Santos is structured, geometric, and rooted in aviation history — a different kind of flex compared to the sports watch choices that dominate celebrity wrists. As Rauw Alejandro's profile continues to grow internationally, it will be worth watching whether his collection expands into other Cartier references or branches into additional Swiss manufactures.