Scooter Braun — watch collection

About Scooter Braun’s watch collection

Scooter Braun is one of the most influential figures in the modern music business. Born Scott Samuel Braun in 1981, he built his reputation as a talent manager and entrepreneur after discovering Justin Bieber in 2008 via YouTube — a move that fundamentally changed how the industry thought about artist discovery. He went on to co-found RBMG Records and manage a roster that at various points included Ariana Grande, Kanye West, and Demi Lovato. Beyond management, Braun has operated as an investor, media executive, and dealmaker, most visibly through his company Ithaca Holdings, which in 2019 acquired Scott Borchetta's Big Machine Label Group in a deal that generated significant public controversy. His career sits at the intersection of pop culture, business, and technology.

The Scooter Braun watch collection, as far as public sightings allow us to document, leans toward Patek Philippe — specifically the kind of Patek that requires both patience and connections to acquire. He has been photographed wearing a Patek Philippe Nautilus 5712, a reference that sits above the better-known 5711 in terms of complication and collector regard. The 5712 was introduced in 2006 and combines the Nautilus's integrated bracelet sports-watch architecture with meaningful technical additions: a moon phase display and a power reserve indicator on a dial that keeps things surprisingly legible. The movement inside is Patek's Calibre 240 PS IRM C LU, a micro-rotor automatic running at 21,600 vph with a 48-hour reserve. Available in stainless steel (5712/1A) and white gold (5712G), neither reference has ever been easy to obtain through retail.

Choosing a 5712 over a 5711 is not an accidental decision. It signals a collector who has moved past the entry points and is looking for function alongside the familiar case shape. For someone in Braun's position — where access is rarely the limiting factor — the 5712 represents a considered preference rather than a convenience purchase, and it hints that his interest in watches runs deeper than pure status signaling.