About Sivert Høyem’s watch collection
Sivert Høyem is a Norwegian musician best known as the frontman and primary creative force behind Madrugada, the Oslo-formed rock band that built a devoted following across Europe through the late 1990s and 2000s. Albums such as "The Nightly Disease" and "Industrial Silence" established the band's reputation for brooding, atmospheric rock with Høyem's baritone voice at the center. After Madrugada dissolved in 2008, he launched a solo career that has proven both prolific and critically respected, releasing a string of albums that draw on Americana, blues, and Nordic melancholy in roughly equal measure. He remains one of the more quietly influential figures in Scandinavian rock.
The Sivert Høyem watch collection, as captured in public sightings, points to a man with a clear and unfussy sense of taste. He has been photographed wearing the Cartier Santos de Cartier Large in stainless steel, specifically the WSSA0018 reference — a model that Cartier relaunched and substantially updated in 2018. The Santos is one of the oldest named wristwatches in horological history, originally designed for aviator Alberto Santos-Dumont in the early twentieth century, and the modern large steel version carries that utilitarian, geometric character forward without dressing it up unnecessarily. It is a straightforward choice, but a deliberate one.
What the sighting reveals is an alignment between the wearer and the object. The Santos de Cartier is not a watch that demands attention through complication or precious materials — it earns its place through proportion, legibility, and the kind of low-key confidence that comes from a design that has never needed to shout. For a musician whose work favors understatement over spectacle, it is a coherent fit.