Tom Exton — watch collection

About Tom Exton’s watch collection

Tom Exton is a British YouTube personality who has built a substantial following through content focused on luxury lifestyle, fashion, and streetwear culture. Beyond his presence on the platform, Exton is co-founder of TGE London, a luxury streetwear brand that has positioned itself within the premium end of the UK streetwear market. His dual role as a content creator and entrepreneur has given him a platform that bridges youth culture with high-end goods, and his audience spans both the YouTube generation and those with a genuine interest in luxury.

When it comes to watches, the Tom Exton watch collection leans toward rare, customised pieces rather than off-the-shelf references. The standout sighting in our database involves Exton wearing a bespoke Artisans De Genève custom Submariner — a piece that was not pulled from any standard catalogue. Artisans De Genève is a Geneva-based atelier founded in 2014 that has carved out a specific niche: taking Rolex movements and cases and rebuilding them into highly personalised commissions, with skeletonised dials, custom engravings, and modified components that Rolex itself does not offer. The particular piece Exton was photographed wearing has an unusual provenance — it was originally commissioned by Andrea Pirlo, the Italian football midfielder. How it ended up on Exton's wrist adds an extra layer of interest to an already singular object.

What this single documented sighting tells us is that Exton is not approaching watches as a collector of conventional trophies. Choosing a piece with a documented commission history and a Geneva atelier with a small, deliberate output suggests someone more interested in the story and craft behind a watch than in straightforward brand recognition. We will update this page as further sightings are confirmed.