Aaron Gordon — watch collection

About Aaron Gordon’s watch collection

Aaron Gordon is a professional NBA basketball player currently competing for the Denver Nuggets, where he was part of the franchise's first-ever championship-winning team in 2023. Originally drafted fourth overall by the Orlando Magic in the 2014 NBA Draft, Gordon built his reputation as a high-flying, defensively versatile forward before the Nuggets acquired him in a 2021 trade. He's also widely known for his appearance in the 2016 NBA Slam Dunk Contest, widely regarded by fans as one of the most competitive in the event's history despite a controversial judging outcome.

When it comes to watches, Gordon has shown a preference for classic luxury over flashy complications. The standout piece in the Aaron Gordon watch collection spotted so far is the two-tone Cartier Santos, which he wore publicly at the NBA Finals. The Santos — a watch with roots going back to aviator Alberto Santos-Dumont in the early 1900s — comes in a steel and yellow gold configuration that retails in the region of $10,000, placing it firmly in the accessible end of the serious luxury watch market. It's a structured, square-cased sports watch that sits well on a dressed-up or casual wrist.

The choice of a Cartier Santos says something deliberate about Gordon's taste. Rather than reaching for a heavily jeweled piece or an ultra-complicated movement, he opted for a watch with genuine historical credibility and clean design. For a player of his profile and earning power, the Santos is a relatively understated selection — which arguably makes it more interesting. As his public appearances and off-court profile continue to grow alongside his on-court success with Denver, it's reasonable to expect his watch sightings to become more frequent and varied.