Alan Sugar — watch collection

Alan Sugar

entrepreneur

VIP n° 101 for number of watches
Entrepreneur n° 4 for number of watches
Number of brands: 3
Number of watches: 13
Preferred brand: Rolex (9 watches)
Estimated collection value: 348,110 $

About Alan Sugar’s watch collection

Lord Sugar, known for his business acumen and role in the hit show The Apprentice, has amassed an enviable collection of top-tier watches. The collection includes several Cartier timepieces that embody the brand's reputation for timeless luxury. Sugar's collection also features an array of Patek Philippe watches, considered to be the crème de la crème by timepiece collectors. Moreover, Sugar's collection includes a selection of Rolex watches that exude sophistication and class. Each Rolex watch adds a unique touch to his collection, making it truly one-of-a-kind. Overall, Lord Sugar's watch collection stands as a testament to his impeccable taste and eye for detail, showcasing some of the world's most prestigious watch brands under his ownership.