Chiara Nasti — watch collection

About Chiara Nasti’s watch collection

Chiara Nasti is one of Italy's most recognisable social media personalities, having built a following of millions across Instagram and beyond through a feed that mixes fashion, beauty, pregnancy and family life with a candid, unfiltered approach. Born in Naples, she launched her public profile in the early 2010s and has since grown into a full-time influencer and entrepreneur, collaborating with major fashion and lifestyle brands while maintaining an audience drawn to her direct, personal style of content. Her relationship with Italian footballer Mattia Zaccagni and the birth of their children have only expanded her reach and mainstream visibility in recent years.

When it comes to watches, the Chiara Nasti watch collection leans toward pieces with genuine horological substance rather than purely decorative choices. She has been photographed wearing a stainless steel Tudor Black Bay reference M79230B-0008, a model that occupies the more serious end of the sport-watch spectrum. That specific reference is powered by Tudor's in-house calibre MT5601, a COSC-certified movement running at 28,800 vph with a 70-hour power reserve — a movement that, when Tudor introduced it in 2015, signalled a clear shift toward true manufacture credibility for the brand. The Black Bay's domed dial, gilt detail and broad arrow hands give it a vintage dive-watch character without tipping into costume territory.

Choosing a Tudor Black Bay over more obvious luxury alternatives says something deliberate about how Nasti engages with watches. Tudor sits at a price point that is accessible relative to the Swiss luxury tier, yet the brand's recent decade of technical investment means it competes on movement quality with watches costing considerably more. For an influencer whose content is built around relatability, it is a coherent fit — a well-engineered tool watch that reads as considered rather than ostentatious.