Dr Todd Boyd Notorious Ph.D. — watch collection

About Dr Todd Boyd Notorious Ph.D.’s watch collection

Dr. Todd Boyd is one of the most prominent cultural critics and scholars working in America today. A writer, author, and academic, he holds the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture at the University of Southern California's School of Cinematic Arts. Known widely by his moniker Notorious Ph.D., Boyd has built a career at the intersection of Black culture, sports, film, and American identity, producing books, essays, and media commentary that have made him a recognizable voice far beyond the walls of academia. His writing spans topics from hip-hop history to NBA culture, and he has appeared regularly on television and in documentary projects as a go-to authority on popular culture.

The Dr Todd Boyd Notorious Ph.D. watch collection, as tracked on our site, currently counts one confirmed sighting, but it is a notable one. Boyd was spotted wearing a Rolex GMT-Master II reference 126710BLRO — the so-called 'Pepsi' variant — while seated in what appeared to be a personal home library. The red-and-blue ceramic bezel was clearly visible on his wrist. The 126710BLRO is a specific and deliberate choice within the Rolex catalog; introduced at Baselworld 2018, it was the first GMT-Master II in decades to feature the red-and-blue 'Pepsi' bezel rendered in Oystersteel rather than precious metal, making it both broadly accessible relative to gold variants and genuinely difficult to acquire given persistent waitlists.

Chooser of a sports watch with deep roots in aviation history and a design that carries strong associations with 1970s and 1980s cool, Boyd wears the GMT-Master II in a way that feels consistent with someone who thinks carefully about cultural signifiers. The Pepsi GMT sits at a crossroads of utility, heritage, and street-level desirability — a combination that aligns naturally with the themes Boyd has spent his career writing about.