Gstaad Guy — watch collection

About Gstaad Guy’s watch collection

Gstaad Guy has become synonymous with refined luxury casual wear, earning recognition as the internet's most identifiable figure in high-end leisurewear styling. His influence extends across social media and fashion circles, where his approach to combining accessible luxury with understated elegance has resonated with audiences seeking authentic representations of affluent lifestyle. The figure represents a departure from traditional celebrity culture, instead focusing on the details and craftsmanship behind everyday luxury items.

The Gstaad Guy watch collection centers on Audemars Piguet, a brand that aligns with his preference for heritage Swiss watchmaking and refined aesthetics. His most notable recent acquisition is the Audemars Piguet Royal Oak 34mm Ref. 77450OR in 18K frosted pink gold with pixel dial. Spotted wearing this timepiece during an Audemars Piguet House London campaign shoot photographed by Simonas Berūkštis, the watch complemented his signature camel-colored Loro Piana cashmere styling. This 2025 limited edition was produced exclusively for the UK market, reflecting both his access to rare releases and his appreciation for regional exclusivity in horology.

The choice of the Royal Oak 34mm—a smaller iteration of Audemars Piguet's most recognizable design—demonstrates his preference for proportionate, wearable luxury rather than oversized statement pieces. The frosted pink gold case represents a contemporary material choice within the Royal Oak collection, merging traditional precious metal craftsmanship with modern finishing techniques. His selection of the pixel dial variant further suggests an interest in innovative dial treatments that distinguish pieces within the broader Royal Oak family.