Jonathan Cheban FoodGod — watch collection

About Jonathan Cheban FoodGod’s watch collection

Jonathan Cheban, widely recognized by his self-appointed moniker FoodGod, built his public profile through a long association with the Kardashian-Jenner circle, appearing repeatedly on Keeping Up with the Kardashians and its various spin-offs. Beyond reality television, he has carved out a distinct lane as a food personality and entrepreneur, leveraging his social media following — which runs into the millions across platforms — to promote restaurants, food brands, and his own ventures. His FoodGod persona has become a brand in its own right, complete with a dedicated app and a stream of high-profile dining content.

When it comes to watches, Cheban gravitates toward pieces that are built around diamonds and visual impact rather than horological complexity. The Jonathan Cheban FoodGod watch collection, as documented through public sightings, centers on Jacob & Co, the New York-based jeweler and watchmaker long favored by hip-hop artists, athletes, and celebrity clientele who want something that reads as jewelry as much as it reads as a watch. Cheban has been photographed wearing a Jacob & Co Five Time Zone in 18K white gold, featuring factory-set diamonds totaling 9.17 carats across 399 stones set into the bezel and lugs, paired with a yellow leather strap. The UK list price for this reference sits at approximately £100,500.

The Five Time Zone is one of Jacob & Co's more straightforward complications — five independent time zones displayed across a wide, bold dial — but the factory diamond setting on Cheban's example pushes it firmly into jewelry-watch territory. It reflects a collector sensibility that prioritizes visibility and personal branding over mechanical depth, which aligns closely with how Cheban has constructed his public image more broadly.