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Unveiling Alan Sugar's Treasure Trove of High-end Watches




Unveiling Alan Sugar's Treasure Trove of High-end Watches

Alan Sugar currently has 13 watches in his collection.  Check them in our database.



Introduction to Alan Sugar



Lord Sugar, known for his business acumen and role in the hit show The Apprentice, has amassed an enviable collection of top-tier watches. The collection includes several Cartier timepieces that embody the brand's reputation for timeless luxury. Sugar's collection also features an array of Patek Philippe watches, considered to be the crème de la crème by timepiece collectors. Moreover, Sugar's collection includes a selection of Rolex watches that exude sophistication and class. Each Rolex watch adds a unique touch to his collection, making it truly one-of-a-kind. Overall, Lord Sugar's watch collection stands as a testament to his impeccable taste and eye for detail, showcasing some of the world's most prestigious watch brands under his ownership.



"Exploring Alan Sugar's Impressive Watch Collection: The Stainless Steel Rolex Submariner 'Hulk'"



Brand: Rolex
Ref: 116610LV
List Price: £23,500
Market Price (estimated): unknown

Alan Sugar’s watch collection is a thing of envy for many, and one of the standout pieces from his impressive collection is the Stainless Steel Rolex Submariner with a Ceramic Green Bezel and Green Dial, also known as the ‘Hulk’. It's a watch that leaves an impression on anyone who lays their eyes on it. The Hulk features a stunning green dial and matching ceramic green bezel that sets it apart from other Rolex Submariner models. This watch is made of scratch-resistant stainless steel, making it durable enough to withstand everyday wear and tear. The timepiece is also water-resistant up to a depth of 300 meters, making it perfect for diving enthusiasts. The Hulk is powered by a mechanical movement, and it features a date display that adds to its functionality. Overall, Alan Sugar’s Hulk is a beautiful watch that’s a testament to his impeccable taste in horology.


Alan Sugar's Timeless Treasure - Patek Philippe Ref-5131G-010


Alan Sugar's Timeless Treasure - Patek Philippe Ref-5131G-010
Ref: 5131G
List Price: £41,400
Market Price (estimated): unknown

Alan Sugar, the business magnate and television personality, has a lavish collection of luxury watches. One of the standout pieces in his collection is the Patek Philippe Ref-5131G-010. This exquisite timepiece is a true testament to the brand's precision and sophistication. The 18K white gold case surrounds a blue lacquered dial with a unique world-time display featuring cities from all over the globe. The watch is powered by the in-house Caliber 240 HU self-winding movement, offering a power reserve of 48 hours. The Patek Philippe Ref-5131G-010 is not only a symbol of luxury but also a statement of versatility, as it can be worn on any occasion. With only a limited number produced, this watch has become a highly coveted item for collectors. Alan Sugar's ownership of this timepiece adds to the allure and prestige of this already magnificent watch.


"Inside Alan Sugar's Impressive Rolex Yacht Master II Collection"



Brand: Rolex
Ref: 116680
List Price: £12,600
Market Price (estimated): unknown

Lord Alan Sugar's impressive watch collection includes a stunning Rolex Yacht Master II in stainless steel. This nautical-inspired timepiece features a navy blue dial, white hour markers, and a polished stainless steel case. The watch is highly functional, with a countdown timer and a programmable mechanical memory. This feature is particularly useful for yacht racing, where it's essential to keep track of time while maneuvering. With its sleek design and practical purpose, it's no wonder why Sugar has chosen this Rolex model to add to his collection. The Yacht Master II has become synonymous with the nautical life and is a favorite among collectors. Lord Sugar's choice of this watch is not only a testament to his love for collecting watches, but also to his appreciation for the sea-faring lifestyle.


Inside Alan Sugar's Stunning Watch Collection: The Stainless Steel Rolex Daytona 'Panda'


Inside Alan Sugar's Stunning Watch Collection: The Stainless Steel Rolex Daytona 'Panda'
Brand: Rolex
Ref: 116500
List Price: £11,600
Market Price (estimated): £40,000

One of the most prized possessions in Lord Alan Sugar's watch collection is the Stainless Steel Rolex Daytona 'Panda' with a black ceramic bezel and white dial. This stunning timepiece is a limited edition model, and it's known for its sleek and stylish design. The black and white color scheme of the watch gives it a timeless and classic look. The Rolex Daytona 'Panda' is also a highly functional watch, with a chronograph and tachymeter function, making it perfect for measuring speed and elapsed time. This particular model has a stainless steel case and bracelet, which adds to its durability and strength. With its exceptional design and functionality, it's no wonder that this watch is one of the most cherished pieces in Alan Sugar's watch collection.


Alan Sugar's Exquisite Watch Collection: A Look at His Stainless Steel Patek Philippe Nautilus


Alan Sugar's Exquisite Watch Collection: A Look at His Stainless Steel Patek Philippe Nautilus
List Price: £22,820
Market Price (estimated): unknown

Alan Sugar, a renowned British entrepreneur and television personality, has built a remarkable watch collection over the years. One of the highlights of his collection is the Stainless Steel Patek Philippe Nautilus. This iconic timepiece, launched in 1976, continues to be highly sought-after by watch enthusiasts around the world. The Stainless Steel Patek Philippe Nautilus boasts a bold and distinctive design, with an octagonal bezel and horizontal grooves on the dial, inspired by the shape of a porthole. Powered by the reliable Calibre 324 S C movement, this watch features a date display, a power reserve of 45 hours, and is water-resistant to 120 meters. With its impeccable craftsmanship, the Patek Philippe Nautilus has become a symbol of luxury and sophistication. Alan Sugar's ownership of this stunning watch showcases his impeccable taste and appreciation for the finer things in life.


Inside Lord Sugar's Watch Collection: The Stainless Steel Patek Philippe Nautilus with a White Dial


Inside Lord Sugar's Watch Collection: The Stainless Steel Patek Philippe Nautilus with a White Dial
List Price: £23,440
Market Price (estimated): unknown

Lord Alan Sugar's watch collection is an impressive one, and the Stainless Steel Patek Philippe Nautilus with a White Dial is definitely a standout piece. This iconic watch has garnered a reputation as one of the most coveted watches of our time, and it's not hard to see why. Featuring a white dial, the Patek Philippe Nautilus boasts a crisp and elegant look that perfectly complements its stainless steel polished finish. With its timeless design and unmatched craftmanship, this luxury watch is not just a statement piece but also an investment in quality. Its unique style and undeniable sophistication make it a must-have for any watch enthusiast. In the world of fine timepieces, the Stainless Steel Patek Philippe Nautilus with a White Dial is a true icon that will continue to be treasured for generations to come.


Alan Sugar's Stunning White Gold and Stainless Steel Rolex Skydweller With a Blue Dial


Alan Sugar's Stunning White Gold and Stainless Steel Rolex Skydweller With a Blue Dial
Brand: Rolex
Ref: 326934
List Price: £12,250
Market Price (estimated): £25,000

When it comes to watches, billionaire Lord Alan Sugar has an impressive collection, and one timepiece that stands out is his White Gold and Stainless Steel Rolex Skydweller with a Blue Dial. This elegant model boasts a 42mm case, a bi-directional bezel, and comes with a robust Oyster bracelet made from stainless steel and white gold. The gorgeous blue dial adds a pop of color and showcases the watch's unique month display, which is highlighted by a small aperture above each hour marker. The watch also features Rolex's exclusive caliber 9001 movement, which guarantees precise timekeeping, even during long flights across different time zones. This exceptional watch embodies Alan Sugar's impeccable taste and love for luxurious timepieces, making it a noteworthy addition to his collection.


Alan Sugar's Stainless Steel Rolex Daytona: The Ultimate Racing Watch


Alan Sugar's Stainless Steel Rolex Daytona: The Ultimate Racing Watch
Brand: Rolex
Ref: 116520
List Price: £7,950
Market Price (estimated): unknown

One of the prized possessions in Alan Sugar's watch collection is the iconic Stainless Steel Rolex Daytona. This timepiece is the ultimate racing watch, featuring a tachymeter and a chronograph function that can measure elapsed time accurately. The stainless steel casing and bracelet provide durability and a sporty look, making it the perfect accessory for any casual outfit. The Rolex Daytona has been a favorite among racing enthusiasts since the 60s and has become synonymous with speed and precision. However, it's not just a racing watch; it's built to last and can withstand the toughest conditions. The watch's sleek and understated design makes it a classic that will stay relevant for years to come. Alan Sugar's Stainless Steel Rolex Daytona is a perfect example of a watch that celebrates precision, versatility, and style.


"Exclusive Look at Lord Sugar's Luxurious Rolex Yacht Master II in 18ct Yellow Gold"



Brand: Rolex
Ref:
List Price: unknown
Market Price (estimated): unknown

Lord Sugar, the prominent British business magnate, is known for his eye-catching collection of watches. One of the most remarkable timepieces from his collection is the Rolex Yacht Master II in 18ct Yellow Gold. This luxurious watch is a true masterpiece of engineering and design. It features a bright blue ceramic bezel with gold numerals, a matching blue dial with a countdown timer, and a bold 44mm case made entirely of 18ct yellow gold. The Yacht Master II is not just aesthetically pleasing, but functional too. It features a programmable countdown function, which is perfect for regattas and yacht races. This watch is a statement piece in every way, displaying power, sophistication, and luxury. It is no surprise that Lord Sugar, a self-made billionaire and highly successful businessman, would choose such an exceptional watch for his collection.


A look at Alan Sugar's exquisite Rolex Submariner in 18CT gold watch


A look at Alan Sugar's exquisite Rolex Submariner in 18CT gold watch
Brand: Rolex
Ref: 116618LB
List Price: unknown
Market Price (estimated): unknown

Alan Sugar is a well-known collector of luxury watches, but his Rolex Submariner in 18CT gold is one of his most prized possessions. This timepiece is one of the most iconic watches Rolex has ever made and has been a favorite among collectors for decades. Being made from 18CT gold, it has a lustrous shine that adds to its aesthetic appeal. The watch's case and bracelet are both crafted from the precious metal, making it even more exclusive and valuable. The Rolex Submariner in 18CT gold is water-resistant to 300 meters and is equipped with a scratch-resistant sapphire crystal. Its stunning blue dial complemented by luminous hour markers makes it easy to read in any environment and adds a subtle touch of sophistication to any outfit. This watch's reliability and precision are second to none, making it the ultimate choice for watch enthusiasts. It is safe to say that Alan Sugar's Rolex Submariner in 18CT gold is a statement piece that will turn heads.


A Peek Into Lord Alan Sugar's Impressive Watch Collection: The Cartier Calibre de Cartier


A Peek Into Lord Alan Sugar's Impressive Watch Collection: The Cartier Calibre de Cartier
Brand: Cartier
Ref: W7100037
List Price: £5,750
Market Price (estimated): unknown

Lord Alan Sugar is a prominent British businessman known for his wealth and a lavish lifestyle. Part of his extravagance lies in his impressive watch collection, featuring some of the finest timepieces in the world. Among his exquisite collection is the stunning Cartier Calibre de Cartier watch. This watch exudes elegance and sophistication, crafted with meticulous attention to detail. The Cartier Calibre de Cartier is powered by a mechanical self-winding movement with a transparent sapphire case back that allows efficient and accurate timekeeping. The watch's bold design is further enhanced by its classic blue hands and Roman numeral hour markers against a silver dial. The stainless-steel case adds a touch of ruggedness, making this watch versatile for formal and informal occasions. It's no surprise that this Cartier watch is Lord Sugar's favorite because of its unique and exquisite styling, a true masterpiece of luxury watchmaking.


Alan Sugar's Favorite Rolex Watches: The Iconic GMT Master II 'Pepsi Dial'


Alan Sugar's Favorite Rolex Watches: The Iconic GMT Master II 'Pepsi Dial'
Brand: Rolex
Ref: 116719
List Price: £27,500
Market Price (estimated): unknown

One of Alan Sugar's prized possessions is his Rolex GMT Master II "Pepsi Dial" watch. This timepiece has become notorious thanks to its striking red and blue bezel, earning it the "Pepsi Dial" nickname, which has continued to cement its place as an iconic watch among Rolex enthusiasts. The GMT Master II is one of the most popular Rolex models thanks to its functionality and durability. The Pepsi Dial adds an extra layer of dynamic color, bringing a pop of style to any outfit. The watch is stunning yet functional, as it also has a 24-hour hand that tracks a different time zone, allowing the wearer to keep track of two separate time zones at once. Alan Sugar has been seen wearing this watch on many occasions, demonstrating his love for the timepiece. As an avid collector, it is no surprise that the Rolex GMT Master II "Pepsi Dial" holds such a special place in his collection.


Alan Sugar's 18KT Yellow Gold Rolex Daytona on an Oysterflex Strap


Alan Sugar's 18KT Yellow Gold Rolex Daytona on an Oysterflex Strap
Brand: Rolex
Ref: 116518
List Price: £21,150
Market Price (estimated): unknown

One of the most iconic pieces in Alan Sugar's watch collection is the 18KT Yellow Gold Rolex Daytona on an Oysterflex Strap. This watch is not only visually stunning but also a testament to the precision and quality that Rolex is known for producing. The Oysterflex Strap is an innovative sports strap that combines the comfort of rubber with the durability of a metal bracelet. It's the perfect addition to the Daytona, which is also a sports watch famous for its chronograph functions and reliability. The 18KT yellow gold case and bracelet of the watch make it a true luxury item, while the black dial with contrasting gold accents gives it a timeless appeal. Overall, it is clear why this watch is a treasured part of Alan Sugar's collection and why it continues to be highly coveted by watch enthusiasts worldwide.



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