Rapper Jo Marstein spotted wearing a Maurice Lacroix

Jo Marstein, the Norwegian rapper affiliated with the UG collective, was recently caught on camera in what appears to be a candid street setting, sporting the Maurice Lacroix Aikon Tide in its striking green colorway. The black-and-white photograph only amplifies the contrast between his relaxed, shirtless street styling and the bold sporty timepiece on his wrist — a watch that, even in monochrome, reads as a statement piece.

The Maurice Lacroix Aikon Tide is constructed from ALFAROC, a high-tech composite material developed exclusively by Maurice Lacroix. ALFAROC is a fiber-reinforced polymer matrix that achieves a Vickers hardness exceeding that of titanium while remaining remarkably lightweight on the wrist. The 40mm case houses a quartz movement — a deliberate choice that keeps the price accessible and the watch virtually maintenance-free, well-suited to an active lifestyle. The dial features a raised geometric wave texture, a design cue drawn directly from the ocean environment the Tide collection is built to celebrate. The green version pairs a vivid injection-molded ALFAROC case with a bi-color black rubber strap accented by matching green details and the Maurice Lacroix 'M' logo at the strap tail.

From a collector standpoint, the Aikon Tide occupies an interesting niche. It is not a mechanical watch, so traditional horology purists tend to overlook it, yet the ALFAROC case technology is genuinely innovative and difficult to replicate at this price point. The Tide line has cultivated a younger, style-conscious audience who value material engineering and visual impact over movement complexity — a demographic that brands like Richard Mille chase at fifty times the price.

Marstein's watch choice feels entirely coherent with his aesthetic. The Gucci G-buckle belt and Ferragamo crossbody strap suggest a fondness for logomania and brand literacy, but the Aikon Tide adds a technical, sporty counter-note rather than doubling down on pure luxury flex. It is a confident, unpretentious choice.

At a retail price of $675, the Maurice Lacroix Aikon Tide Green represents arguably the best dollar-per-innovation ratio in the current sport-watch segment. Grey market prices sit close to retail given the watch's relatively recent release and strong brand-side demand management. For those wanting a technically credible, visually disruptive sport watch without a four-figure outlay, Marstein's wrist pick makes a compelling case.