Tennis player Roger Federer spotted wearing a Rolex

Wimbledon's immaculate grass courts provided the backdrop for one of tennis history's most decorated champions, Roger Federer, stepping out in a Rolex Day-Date 40 in Everose gold — the brand's proprietary 18-carat rose gold alloy, formulated for superior fade resistance. The sighting places one of horology's most recognisable dress watches in a setting that, given Federer's storied relationship with Rolex, feels entirely natural.

The reference in question is the 228235, the 40mm successor to the historic 118235. Launched in 2015, the Day-Date 40 generation brought with it Rolex's in-house calibre 3255 — a movement featuring a Chronergy escapement, a 70-hour power reserve, and 14 patents. The fluted bezel in Everose gold, the hallmark presidential bracelet (often mistakenly described as a Jubilee by observers — the Day-Date wears the President bracelet), and that deeply saturated olive green sunray-finish dial with Roman numerals make this a particularly commanding configuration. The dial's warm, earthy tone interacts with the Everose case in a way that few Rolex colour pairings manage: complementary without being matchy.

Among collectors, the 228235 in olive green Roman dial occupies a specific tier. It is not an open-catalogue piece in practical terms — authorised dealer allocation remains highly constrained — which has pushed grey-market premiums well above retail. The combination of Everose gold, olive dial, and Roman numerals is considered one of the cleaner executions of the Day-Date 40, avoiding the visual busyness of diamond-set variants while retaining unmistakable presence.

Federer has been a Rolex brand ambassador since 2006, making his watch choices a matter of genuine public interest. His selections tend toward classical restraint — a Day-Date in precious metal fits his off-court persona precisely. Spotted at Wimbledon, a tournament where Federer claimed eight titles, the pairing of Swiss tennis excellence and Swiss watchmaking heritage reads as anything but accidental.

At retail, the Rolex Day-Date 40 ref. 228235 in Everose gold with olive dial lists at approximately $36,550 USD through authorised dealers. On the secondary market, the specific olive Roman dial configuration commands a significant premium, with grey-market transactions regularly landing between $52,000 and $60,000 — a reflection of both the model's desirability and the enduring strength of the Rolex Day-Date 40 market.