American football player Antonio Brown spotted wearing a Richard Mille

Antonio Brown was recently spotted wearing a Richard Mille RM055 Automatic 'Bubba Watson' edition, the white ATZ ceramic-cased tonneau that remains one of the Geneva-based manufacture's most coveted sport references. The combination of the stark white case and the red velcro strap — factory correct — is unmistakable, and Brown wore it with the studied nonchalance that has become something of a signature for the former NFL wide receiver.

The RM055 was developed in close collaboration with professional golfer Bubba Watson and introduced in 2011. Its case is constructed from ATZ — alumina-toughened zirconia — a high-performance ceramic composite that Richard Mille adopted precisely for its exceptional hardness rating and resistance to scratching, properties that standard zirconia or steel cannot match. The tonneau-shaped case measures 49.9 mm × 42.7 mm, a commanding wrist presence that is nonetheless kept lightweight by the material itself. Inside beats the CRMA2 caliber, a skeletonized automatic movement with a variable geometry rotor, free-sprung balance, and a power reserve of approximately 55 hours, all visible through the case's open architecture.

Within collector circles, the RM055 'Bubba Watson' in white ATZ occupies a specific and respected niche. It is not the rarest Richard Mille by production numbers, but the white ceramic variant carries a premium over the standard titanium execution. The velcro strap — a deliberate design decision connecting the watch to athletic heritage — has become one of the house's most recognizable aesthetic codes and gives the piece an approachable sporting identity despite its price point.

Brown has maintained a visible affinity for high-horology throughout his career, and Richard Mille has been a consistent presence on his wrist across various public appearances. The brand's association with elite athletes across multiple sports makes the pairing contextually coherent, even if Brown's off-field narrative has been anything but conventional.

At retail the RM055 Automatic 'Bubba Watson' in white ATZ ceramic lists at approximately $90,000. On the secondary market, however, demand consistently pushes examples to around $170,000 — a near-doubling that reflects both the scarcity of white ceramic production and the enduring grey-market premium that attaches to virtually every Richard Mille reference.