Singer Ejae spotted wearing a Audemars Piguet

Korean singer and songwriter Ejae made a notable appearance at Audemars Piguet's high jewelry collection launch during Paris Fashion Week, wearing the 34mm Royal Oak Ref. 77450BC.GG.1361BC.01 in frosted white gold. The pairing of this women's sports watch with evening haute couture underscores the crossover appeal of the Royal Oak line into luxury jewelry territory—a positioning Audemars Piguet has cultivated since the women's Royal Oak debuted in 1984.

The Audemars Piguet Royal Oak 34mm Ref. 77450BC.GG.1361BC.01 houses the calibre 2613, a reliable automatic movement beating at 28,800 vibrations per hour with a 42-hour power reserve. The case measures 34mm in diameter and 8.1mm in thickness, constructed from frosted 18k white gold finished using the Florentine granulation technique. The octagonal bezel and integrated bracelet receive the same frosted treatment, creating an unbroken surface texture. Water resistance reaches 50 metres, suitable for daily wear but not diving. The dial, finished in embossed rhodium-plated "crystal sand," features applied gold hour markers and sword-shaped hands, echoing the original Royal Oak design language while amplifying luminosity through its three-dimensional surface.

This 2024 release marks a significant evolution in the Royal Oak 34mm women's collection. The frosted white gold technique debuted in 2016 to commemorate the 40th anniversary of the original women's Royal Oak, developed in collaboration with Florentine jeweler Carolina Bucci. The crystal sand dial variant distinguishes itself through its embossed, light-scattering surface—a departure from the typical sunburst or integrated bracelet finishes. Each dial catches light differently depending on angle and ambient conditions, reinforcing the haute jewelry positioning. Limited production and material intensity ensure scarcity; pieces in this configuration remain difficult to source on the secondary market.

Ejae's choice reflects a broader trend among musicians and entertainment figures toward statement women's sports watches that function as both technical instruments and fine jewelry. The Royal Oak 34mm, scaled to feminine proportions, maintains the iconic octagonal case geometry and integrated bracelet of the full-size model while remaining proportionate to smaller wrists. The frosted white gold treatment elevates the piece beyond typical steel or gold sport watches, positioning it within the haute horlogerie sphere rather than conventional sports watchmaking.

Retail pricing for the Audemars Piguet Royal Oak 34mm in frosted white gold with crystal sand dial approaches $60,000 USD, reflecting the labor-intensive case finishing and high precious metal content. Secondary market examples typically command $55,000–$68,000 USD depending on condition and provenance, with waiting lists at authorized dealers extending well beyond 12 months. Collectors regard frosted gold variants as modern classics, particularly appealing to female watch enthusiasts seeking technical credibility alongside jewelry-grade materials.