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model Aleska Genesis spotted wearing a Richard Mille RM 37-01

Model Aleska Genesis spotted wearing Richard Mille

28/04/2023

Description: Richard Mille RM 37-01 Automatic 'Cerise' BonBon Collection – 34mm Carbon, 30-Piece Limited Edition
Ref: RM 37-01
List Price: unknown
Market Price (estimated): $450,000
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Aleska Genesis, the Venezuelan model and social media personality with a global following, was recently spotted wearing one of the most whimsical and technically accomplished pieces Richard Mille has produced for women — the RM 37-01 Automatic 'Cerise' from the BonBon Collection, limited to just 30 examples worldwide.

The Richard Mille RM 37-01 was introduced as part of the brand's dedicated ladies' lineup, built around a 34mm tonneau case crafted from Carbon TPT — a material developed in partnership with North Thin Ply Technology that layers carbon fiber sheets at alternating angles under high pressure, producing a composite of extraordinary rigidity and lightness. The case weighs almost nothing on the wrist yet resists deformation under stress far better than conventional metals. Water resistance is rated to 50 meters.

At the heart of the RM 37-01 sits the in-house automatic caliber CRMA2, a skeletonized movement with a free-sprung variable-inertia balance wheel, a fast-rotating barrel, and functions including hours, minutes, seconds, and date. The movement architecture is fully visible through the openworked dial — here transformed in the 'Cerise' variant into a titanium canvas hand-lacquered and decorated with painted candy and confectionery motifs. The BonBon Collection was conceived as an exercise in haute horlogerie meeting decorative art, with each reference named after a sweet: Cerise translates to cherry. The result is technically demanding micro-painting work executed by specialist artisans, making each of the 30 pieces genuinely unique at the detail level.

For collectors, the RM 37-01 BonBon references occupy a rarefied space even within Richard Mille's already exclusive catalog. The combination of Carbon TPT construction, a certified automatic movement, and hand-finished artistic dials at a production run of 30 units creates the kind of scarcity that commands sustained secondary-market premiums.

Aleska Genesis wearing the RM 37-01 'Cerise' is entirely consistent with how these pieces circulate — through a tight network of high-profile clients and collectors. At a market price of approximately $450,000, this is a watch that makes a precise statement about access and connoisseurship, not just luxury.