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Youtuber Jon Olsson spotted wearing Audemars Piguet

Jon Olsson — former professional freeskier turned full-time content creator with millions of followers across YouTube and Instagram — was recently spotted wearing the Audemars Piguet Royal Oak Skeleton in 18K rose gold, reference 15305OR. The choice is entirely on-brand for Olsson, who has long treated horology as an extension of his wider lifestyle aesthetic, one that encompasses hypercars, bespoke chalets and relentless international travel.

The 15305OR is built around the 39mm Royal Oak case in 18K rose gold, housing the manually skeletonised calibre 3120 — an automatic movement beating at 21,600 vph with a 60-hour power reserve. What makes this reference genuinely special is the openworking process: AP's craftsmen remove material from the movement bridges and mainplate by hand, then apply the same meticulous bevelling and anglage to the exposed surfaces that you'd find on any fully solid Royal Oak. The result is a timepiece that demands as much finishing time as it saves in material. The octagonal bezel is set with eight hexagonal screws, an unmistakable Gerald Genta design cue dating to the original 1972 Royal Oak.

Among collectors, the rose gold skeleton Royal Oak occupies a specific niche. It is simultaneously more legible and more theatrical than the standard 15305ST steel version, and considerably rarer in practice. Rose gold AP references have historically held strong secondary market values, partly because production volumes for precious metal Royal Oaks remain tightly controlled. The 15305OR appeals to a collector who wants the Royal Oak skeleton in its most opulent form without stepping into a full-dial complications piece.

Olsson's audience skews young, affluent and aspirational — exactly the demographic that watches brands like Audemars Piguet are increasingly trying to reach through lifestyle content rather than traditional advertising. Seeing the 15305OR on his wrist during vlog content normalises a £40,000 purchase decision in a way that a print campaign simply cannot.

At UK list price of approximately £40,000 — translating to roughly $50,000 USD — the 15305OR sits in the upper tier of the standard Royal Oak family. On the grey market, rose gold AP skeleton references consistently trade at or above retail, reflecting sustained collector demand and limited authorised dealer availability.