Turki Alalshikh, the Saudi Royal Court advisor who has become one of the most influential figures in global sports and entertainment promotion, was recently seen wearing a Richard Mille RM 38-01 Tourbillon Bubba Watson — a piece that commands attention even within Richard Mille's extraordinary catalog. At a list price of $825,000 and limited to 50 examples, this is not a watch that enters a collection quietly.
The Richard Mille RM 38-01 was developed in close collaboration with two-time Masters champion Bubba Watson and represents one of the brand's most purpose-driven engineering exercises. At its core sits a manually wound tourbillon movement — caliber RM 38-01 — incorporating a patented g-force sensor capable of measuring the acceleration forces generated at the wrist during a golf swing. This data-capture function is not decorative; it was conceived as a genuine performance feedback tool, translating biomechanical data into a readable display on the dial. The baseplate and bridges are machined from grade 5 titanium, keeping the movement architecture both rigid and ultralight.
The defining aesthetic signature of the RM 38-01 is its TZP-G ceramic construction. TZP — tetragonal zirconia polycrystal — enhanced with a green colorant injected into microscopic alumina oxide tubes at pressures reaching 2,000 bars, produces bezels of exceptional hardness and chromatic depth. The resulting green is not a coating or anodization; it is structural, consistent through the full thickness of the material. Richard Mille applied this technology to both the front and caseback bezels, giving the watch a visual identity that is immediately recognizable on the wrist.
For collectors, the RM 38-01 occupies a specific and respected tier. With only 50 pieces produced, provenance matters, and the combination of a functional tourbillon, a purpose-built sensor complication, and advanced ceramic materials justifies the price architecture in Richard Mille's own logic. It remains one of the brand's most cited references when discussing the intersection of haute horlogerie and athletic performance design.
Turki Alalshikh has been expanding Saudi Arabia's global cultural and sporting footprint at speed — from boxing promotions to Formula 1 involvement and entertainment mega-events. His choice of the RM 38-01 over more conventional luxury references is consistent with a public persona built around performance, scale, and visibility. On the grey market, examples of the RM 38-01 Bubba Watson trade well above retail, reflecting both scarcity and sustained demand from serious collectors.
Hun Sen wearing Richard Mille
Richard Mille RM 38-01 Tourbillon Bubba Watson – Titanium & Carbon Composite Limited Edition
Ref. RM 38-01
List Price: $825,000
03/05/2023
Bubba Watson wearing Richard Mille
Richard Mille RM38-01 Tourbillon G-Sensor Bubba Watson
Ref. RM38-01
List Price: $795,000
03/05/2023
Haji Al-Muhtadee Billah wearing Richard Mille
Richard Mille RM 38-01 'Bubba Watson' Tourbillon G-Sensor – 50-Piece Limited Edition, 43mm
Ref. RM 38-01
List Price: $825,000
29/04/2023
Pharrell William wearing Richard Mille
Richard Mille RM 38-01 Tourbillon G-Sensor Quartz TPT – Limited Edition 50 Pieces
Ref. RM38-01
List Price: $620,000
30/11/2022
Darussalam wearing Richard Mille
Richard Mille RM 38-01 Tourbillon G-Sensor Quartz TPT – Limited 50-Piece Edition | Crown Prince of Brunei
Ref. RM38-01
List Price: $620,000
30/11/2022
Ed Sheeran wearing Richard Mille
White Quartz TPT Richard Mille RM38-01 Manual Winding Tourbillon G-Sensor Bubba Watson Collection – Limited to 50 Pieces
Ref. RM38-01
List Price: $750,000
30/11/2022
New
Drake wearing Richard Mille
Richard Mille RM 19-02 Tourbillon Fleur with Magnolia Automaton and Flying Tourbillon
Ref. RM 19-02
List Price: $927,500
07/07/2026
New
Ekitike wearing Richard Mille
Richard Mille RM 38-02 Tourbillon Pink and White Carbon TPT Bubba Watson Limited Edition (50 Pieces)
Ref. RM 38-02
List Price: $3,000,000
07/07/2026
New
İlkay Gündoğan wearing Richard Mille
Richard Mille RM 010 UAE Edition in Grade 5 Titanium with Skeletonized Dial and Eastern Arabic Numerals
Ref. RM 010
List Price: $65,000
02/07/2026
New
Tadej Pogačar wearing Richard Mille
Richard Mille RM 64-01 Tourbillon Colnago Limited Edition White TPT with Azure Blue Accents
Ref. RM 64-01
List Price: $988,000
02/07/2026
New
J Balvin wearing Richard Mille
Richard Mille RM 35-03 Automatic Rafael Nadal Quartz TPT® Pastel Orange and Light Blue
Ref. RM 35-03
List Price: $270,000
30/06/2026
New
Mohamed Salah wearing Richard Mille
Richard Mille RM 027-01 Automatic Tourbillon White Ceramic
Ref. RM 027-01
List Price: $603,000
26/06/2026