Aitch — the Manchester rapper behind chart hits such as 'Take Me Back' and 'Learning Curve' — was recently spotted on the wrist with one of Rolex's most technically ambitious and aesthetically distinctive references: the Sky-Dweller ref. 326935 in 18K Everose gold with the so-called 'Chocolate' dial. The sighting is notable not only for the watch's significant price point but for its discontinuation status, which has driven secondary-market demand well above original retail.
The Rolex Sky-Dweller was introduced at Baselworld 2012 as the most complicated watch Rolex had ever produced for the market. The ref. 326935 houses the manufacture Calibre 9001, a self-winding movement featuring a bi-directional Perpetual rotor, 72-hour power reserve, and two core proprietary complications: an annual calendar — which automatically accounts for months of 30 and 31 days, requiring only a single correction on March 1st — and a dual time zone display using an off-centre subsidiary 24-hour disc. The Ring Command bezel, another Rolex patent, allows the wearer to intuitively switch between functions by rotating the fluted bezel, a genuinely elegant mechanical solution. The 42mm Everose gold case is paired with a matching Everose Oyster bracelet, giving the ref. 326935 a monochromatic warmth that the brown 'Chocolate' sunray-brushed dial deepens considerably.
From a collector standpoint, the Chocolate dial Sky-Dweller in Everose gold occupies a specific and well-regarded niche. Rolex has since updated the Sky-Dweller line with new references and dial options, rendering the 326935 configuration discontinued — a status that consistently increases collector interest and grey-market premiums. The combination of Everose gold and the Chocolate dial is widely regarded as the most harmonious pairing within the Sky-Dweller family, and examples in full set condition command strong attention at auction and through authorised dealers' pre-owned programmes.
Aitch has built a public profile that blends Northern English authenticity with genuine commercial success, and his watch choices tend to reflect considered taste rather than pure flex. The Sky-Dweller ref. 326935 is a watch that rewards knowledge — it does not shout its complexity — which makes it an interesting selection for a 25-year-old artist still in an ascending career arc.
At last known UK list price of approximately £31,200, the retail equivalent in USD sat around the $39,000 mark. On the grey market, discontinued Everose Sky-Dweller references in desirable dial configurations have been trading between $42,000 and $52,000 depending on condition and completeness of set, reflecting a meaningful premium over original retail.
Aitch wearing Audemars Piguet
Audemars Piguet Royal Oak Chronograph 18K Rose Gold Blue Dial Reference 26331OR
Ref. 26331OR
List Price: $58,000
30/11/2022
Aitch wearing Jacob & Co
18K Rose Gold Jacob & Co Astronomia Solar Planets Zodiac Limited Edition – Aitch Spotted at BRIT Awards 2020
Ref. unknown
List Price: $314,000
30/11/2022
Aitch wearing Rolex
Rolex Yacht-Master 40 Oystersteel & Platinum Blue Dial Reference 126622
Ref. 126622
List Price: $9,550
30/11/2022
Aitch wearing Jacob & Co
Titanium Jacob & Co Epic X Skeleton Red Neorali Inner Ring Ref. EX100.20.NS.RW.A
Roger Federer wearing Rolex
Rolex Skydweller Everosegold
Ref. 326935
List Price: $48,800
05/06/2023
Roger Federer wearing Rolex
Rolex Sky-Dweller 326935 in 18k rose gold with white dial
Ref. 326935
List Price: $49,450
03/05/2023
Elle Macpherson wearing Rolex
42mm Rolex Sky-Dweller in 18k Everose gold with a sundust dial
Ref. 326935
List Price: $49,950
29/04/2023
Emmanuel Adebayor wearing Rolex
Rolex Sky-Dweller 42mm 18k Rose Gold Diamond Bezel & Bracelet Ref. 326935 – Emmanuel Adebayor
Ref. 326935
List Price: unknown
29/04/2023
Hakan Çalhanoglu wearing Rolex
Rolex Sky-Dweller Everose Gold Chocolate Dial Arabic Numerals Ref. 326935 – Discontinued
Ref. 326935
List Price: $40,100
04/12/2022
Brooks Koepka wearing Rolex
Rolex Sky-Dweller Everose Gold Dark Rhodium Dial Oyster Bracelet Ref. 326935 – Brooks Koepka
Ref. 326935
List Price: $47,000
03/12/2022
Canelo Álvarez wearing Rolex
Rolex Sky-Dweller Everose Gold Reference 326935 – Spotted on Canelo Álvarez
Ref. 326935
List Price: $35,850
30/11/2022
Cristiano Ronaldo wearing Rolex
Rolex Sky-Dweller Everose Gold Reference 326935 – Spotted on Cristiano Ronaldo
Ref. 326935
List Price: $35,850
30/11/2022