American football player Odell Beckham Jr spotted wearing a Rolex

Odell Beckham Jr has never been shy about his taste for statement timepieces, and this sighting is no exception. The wide receiver was photographed at what appears to be an entertainment industry event, wearing a floral velvet tuxedo jacket and a Rolex Day-Date 40 in 18k yellow gold on his wrist — a combination that signals an understanding of how luxury watches operate as cultural currency just as much as horological instruments.

The watch in question is the Rolex Day-Date 40, reference 228348RBR, introduced when Rolex expanded the Day-Date case from 36mm to 40mm in 2015. The 'RBR' suffix denotes the factory-set diamond bezel, comprising 36 brilliant-cut diamonds flanked by baguette-cut stones — a configuration that adds significant value over the smooth or fluted bezel variants. The black dial features baguette-cut diamond hour markers and the characteristic double window at 12 o'clock displaying both the day spelled in full and the date, powered by Rolex's in-house Calibre 3255, a movement featuring a Chronergy escapement, Parachrom hairspring, and a 70-hour power reserve — a significant technical upgrade over its predecessor.

The Day-Date's collector reputation rests on its exclusivity clause: Rolex has never produced it in anything other than platinum or 18k gold. Launched in 1956, it was the first wristwatch to display the day of the week spelled out in full, and its association with heads of state and industry titans earned it the unofficial moniker 'The President.' The presidential bracelet — visible here with its characteristic three-piece curved links — remains one of the most recognisable bracelets in watchmaking.

Beckham Jr is a known watch collector, having been spotted previously with a range of high-end timepieces. His selection of the yellow gold Day-Date 40 with diamond bezel speaks to an appreciation for the watch's historical weight rather than mere novelty — this is a reference that serious collectors and casual observers alike immediately recognize.

At a retail price of approximately $41,000 USD, the 228348RBR commands a premium on the secondary market given persistent demand for diamond-bezel Day-Date references in yellow gold. Grey market values have consistently tracked above retail, reflecting both Rolex's production constraints and the model's enduring status as the definitive luxury dress watch.