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American football player Odell Beckham Jr spotted wearing Richard Mille

Odell Beckham Jr was recently photographed wearing a Richard Mille RM 23-01 Automatic in 18k rose gold, fitted with a customized bracelet that underscores OBJ's well-documented appetite for bespoke horological commissions. The sighting adds another significant chapter to one of the NFL's most closely watched wrist games.

The Richard Mille RM 23-01 measures 48mm in length — large even by Richard Mille standards — and is constructed entirely from 18k rose gold, a material choice that drives both weight and cost considerably beyond the brand's titanium and carbon-based references. The case houses Calibre RMXXX, a skeletonized automatic movement with a variable-geometry rotor, free-sprung balance wheel, and fast-rotating barrel, all finished to the manufacture's aerospace-inspired tolerances. Water resistance reaches 50 meters, and the characteristic tonneau profile keeps the RM 23-01 unmistakably within the Richard Mille family.

First introduced in the early 2010s, the RM 23-01 was designed specifically as a wearable everyday automatic for collectors who wanted the full Richard Mille aesthetic without a tourbillon complication. Its relatively accessible mechanical proposition — relative, that is, to the brand's six-figure tourbillon lineup — made it a gateway reference for serious collectors entering the Richard Mille universe. The rose gold variant, however, is anything but entry-level, and production numbers remain tightly controlled.

Odell Beckham Jr has been one of the most consistent high-profile Richard Mille clients in American sports, appearing at games, red carpets, and endorsement appearances with various references from the manufacture. His affinity for customized straps and bracelets — evident here — reflects a collector's instinct to personalize rather than simply acquire. For Richard Mille, association with athletes of OBJ's cultural reach functions as organic marketing that no advertising budget can fully replicate.

On the secondary market, rose gold Richard Mille references consistently command premiums above retail, and the RM 23-01 in 18k rose gold trades in the $300,000–$400,000 range depending on condition, papers, and any bespoke elements. The customized bracelet visible on Beckham's wrist could add further collectibility — or simply reflect a personal commission never intended for resale.