Youtuber Squeezie spotted wearing a Rolex

French YouTube phenomenon Squeezie — real name Lucas Hauchard, with over 18 million subscribers — was caught on camera during a YouTube recording session wearing what appears to be a vintage Rolex GMT-Master II 'Coke,' a watch that carries far more horological weight than its casual nickname suggests. Spotted on his wrist alongside shelves of Funko Pop figures and anime collectibles, the piece sits comfortably in the world of a creator whose audience skews young but whose taste in watches leans decidedly classic.

The watch in question is the Rolex GMT-Master II Reference 16710, produced between 1989 and 2007 and powered by the in-house Calibre 3185 movement — a self-winding manufacture movement beating at 28,800 vph with a 50-hour power reserve and featuring the independently adjustable 24-hour GMT hand that defines the model. The 40mm Oyster case in 904L stainless steel houses a black dial with applied luminous hour markers, and the two-tone red-and-black aluminum bezel insert — the 'Coke' colorway — gives this reference its collector identity. The Jubilee bracelet visible on the wrist confirms this is likely a later-production 16710, as early examples shipped predominantly on the Oyster bracelet.

The 16710 occupies a unique position in the GMT-Master II lineage. It bridged the era of aluminum bezels and the modern Cerachrom age, meaning it carries genuine vintage character without requiring the premium attached to earlier references like the 1675 or 16750. Among collectors, a clean 16710 'Coke' with original bracelet and papers consistently commands respect as a gateway into serious Rolex sport watch collecting.

Squeezie's visibility among French youth culture makes this sighting particularly relevant — the GMT-Master II 'Coke' has quietly become a touchstone piece for a generation of European creators and athletes who value understated horological credibility over flashier precious-metal references. It is the kind of watch that reads as knowledgeable rather than ostentatious.

On the grey market, a well-preserved Reference 16710 'Coke' with box and papers currently trades between $12,000 and $16,000 USD depending on condition and bracelet stretch, having appreciated steadily as the last aluminum-bezel GMT-Master II. Retail was discontinued in 2007 with no direct list-price successor in this exact configuration.