Actor Keanu Reeves spotted wearing a Rolex

In David Ayer's gritty 2008 Los Angeles crime film Street Kings, Keanu Reeves plays detective Tom Ludlow, a hardened LAPD veteran with a complicated relationship with the law. Sharp-eyed viewers and watch spotters — including tipster @deadman__.walkin — clocked a stainless-steel Rolex GMT-Master II 'Coke' on Reeves's wrist throughout the film, specifically the Reference 16710. It is the kind of casting detail that rewards attention.

The Rolex GMT-Master II Ref. 16710 was produced from 1989 to 2007 and represented the definitive evolution of the GMT line first developed in collaboration with Pan American World Airways in 1955. The 'Coke' nickname refers to its two-colour aluminium bezel insert — black for night hours, red for day — a functional tool for tracking a second time zone at a glance. Beating inside the 40mm Oyster case is the Calibre 3185, a self-winding movement with a 28,800 vph beat rate, hacking seconds, and a date function. The independently adjustable GMT hand, settable in one-hour increments without stopping the movement, remains one of the most practical complications in professional watchmaking.

Among collectors, the Ref. 16710 'Coke' occupies a particularly well-regarded position. It was the last GMT-Master II to feature the aluminium bezel before Rolex transitioned to ceramic Cerachrom inserts with the Ref. 116710. The combination of the proven 3185 calibre, the classic 40mm case proportions, and the now-discontinued bezel material gives the 16710 genuine historical significance. The 'Pepsi' (blue-red) variant on the same reference attracts slightly higher premiums, but the 'Coke' is no afterthought.

Keanu Reeves has long shown an affinity for purposeful, understated objects — he is as well known for riding motorcycles he helps build as for red-carpet appearances. Placing the Ref. 16710 on Detective Ludlow feels consistent with that sensibility: a serious professional instrument worn without ceremony.

On the current secondary market, the Rolex GMT-Master II 'Coke' Ref. 16710 trades in the region of $12,000–$16,000 depending on condition, box, and papers. Examples with full documentation and unpolished cases command the upper end. The 16710 has never been re-issued, and with the ceramic-bezelled generation now firmly established, collector interest in the aluminium-bezel era continues to grow steadily.