Watch Paparazzi

Business man Diego Della Valle spotted wearing Rolex

Diego Della Valle, CEO of Tods and Hogan, has been spotted sporting a classic stainless steel Rolex GMTMaster II Coke watch. The Coke insert, featuring a red and black bezel, was used on two models of the GMTMaster II – the Fat Lady 16760 and the more long-lived and common 16710.

Of the two, the Fat Lady is the rarest and most coveted, due in part to its larger case dimensions. The market price for these sought-after timepieces can reach upwards of 13,000 Euros.

But what about the future of the Coke bezel insert? Will we see its return anytime soon? While there is no official word from Rolex on the matter, collectors and enthusiasts alike continue to speculate and hope for a potential comeback.

Regardless of its future availability, the GMTMaster II remains a timeless classic in the world of luxury watches, and Diego Della Valle's choice to sport the Coke version only adds to its allure.